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It’s getting hot in here… so let’s move one more time! 😉Born out of the conflict, these bi-weekly Friday walks have crea...
19/05/2026

It’s getting hot in here… so let’s move one more time! 😉

Born out of the conflict, these bi-weekly Friday walks have created space for two important things that always slip during stressful times: movement, and connection.

They’ve truly been a highlight of our weeks - seeing your lovely faces and having a good ole chat about all things business and personal 🥰

With Dubai summer soon about to hit in full force, we’ll be heading to the beach one last time this Friday. Drop us a DM or comment if you’d like to join and we’ll share the location pin directly to your inbox 💌

We can’t wait to see you. Lots of love, always ###

15/05/2026

It’s a privilege to have a stage, but it’s not always easy!

Earlier this month, we loved attending From Crisis to Comeback with and a lineup of inspirational ladies moderated by our very own Sel 💚

We’ve all been facing our own challenges the last few months. But when we come together and share what we’re going through, we’re able to lift others up 💫

It’s hard to be vulnerable. Even harder to do it on a stage. Shoutout to all the panelists, and for everyone in the room who reminded us just how powerful community can be.

Thank you .a.moka for making it possible xx

Part time. Full impact. ⚡️This is Harriet, our Graphic Design powerhouse and founder of .creative.studios - an extension...
04/05/2026

Part time. Full impact. ⚡️

This is Harriet, our Graphic Design powerhouse and founder of .creative.studios - an extension of our team we couldn’t live without.

MAKE IT MAKE SENSE 🥹The first couple of years of Chapters was spent hustling behind the scenes with my head down. When w...
23/04/2026

MAKE IT MAKE SENSE 🥹

The first couple of years of Chapters was spent hustling behind the scenes with my head down. When we came into 2026, I said this is the year people are going to see what we’ve been building.

Not just for us, but more for the people we want to reach and impact.

Talk about manifesting! 💫 My first lecture to university students was a moment I’ll forever cherish 🥰. Huge thank you to the wonderful professors and future designers of for bringing such lovely energy.

Can’t wait for more of this to come 💚

Sel xx

Here she is, our fashionista.This is Sharnie, our Growth & Marketing Manager, driving the vision and the momentum behind...
15/04/2026

Here she is, our fashionista.

This is Sharnie, our Growth & Marketing Manager, driving the vision and the momentum behind everything we do!

If the last few weeks have taught us anything, it’s the resilience of the city we call home and the people within it. We...
09/04/2026

If the last few weeks have taught us anything, it’s the resilience of the city we call home and the people within it.

We’re reminded that even when the world feels heavy, we all continue to do what we do best - we keep moving.

This Friday, we’ll be heading to Kite Beach to do exactly that. Movement, and get a good ‘ole dose of human connection 💚 We’re strong as individuals, but empowered together.

Drop us a DM or comment if you’d like to join and we’ll share the location pin direct to your inbox 💌

We can’t wait to see you. Lots of love, always xx

What a way to kick off April…Hey guys, it’s Sharnie and Hanaa here.Back in December, Sharnie set a goal to see Chapters ...
07/04/2026

What a way to kick off April…

Hey guys, it’s Sharnie and Hanaa here.

Back in December, Sharnie set a goal to see Chapters featured in Campaign Middle East in 2026.

Fast forward to last Friday, while reviewing those very goals, the list was released.

And there she was. Selini Bishop.

Safe to say there were a few watery eyes - we all knew just how much this would mean to her.

We are so unbelievably proud of you. This one was always coming.

Safe to say, this isn’t quite the Year of the Fire Horse we had in mind 👀 The past few months have been A LOT. Growing t...
26/03/2026

Safe to say, this isn’t quite the Year of the Fire Horse we had in mind 👀

The past few months have been A LOT. Growing the team, welcoming new clients, and the kind of business challenges no one can really prepare you for...

It’s pushed us in ways we didn’t expect, but also reminded us of our strength and how we keep things moving forward regardless.

Here’s a look at some of our favorite moments so far.

With love,
Selini, Sharnie and Hanaa.


03/03/2026

We are all human beings behind the titles.

Can’t quite believe I’m having to make a video like this but my heart couldn’t quite take it. PLEASE be conscious of how you communicate with others at this time 🇦🇪🙏💚

(This video resonated with so many people on my personal Instagram with someone asking me to post as a reel, so here it is. Grateful to live in the UAE and sending you all so much love. Look out for eachother)

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