SZAdil

17/06/2026

Priorities…

Allegedly 😄

16/06/2026

One thing I've learned from taking over Amazon accounts:
The first few weeks can do more damage than the previous six months.

Not because the new agency is bad.
Because everyone feels pressure to prove they're doing something.

-> So campaigns get restructured.
-> Budgets get shifted around.
-> Keywords get paused.
-> New ideas start getting tested.

The problem?

Nobody has taken the time to understand why the account was performing the way it was in the first place. (red flag spotted 🌝)

I've looked at accounts where the previous agency was blamed for poor results, only to find a handful of campaigns quietly carrying the entire account.

If we'd started making changes on day one, we probably would've killed them.

That's why when we take over an Amazon account, the first phase is mostly observation.

We're trying to understand what's actually happening beneath the surface before deciding what needs fixing. (I can fix behavior at it’s best)

It sounds slow.
It's usually the fastest way to avoid expensive mistakes.

Recently I started documenting the process we use during account takeovers.

I've turned it into a simple checklist.
🚨If you'd like a copy, comment TAKEOVER and I'll send it over.

27/05/2026

EID MUBARAK!✨

May the blessings of Eid ul Adha bring absolute peace, prosperity, and joy to your home and business. Warmest wishes for a wonderful and blessed Eid to all our valued clients and partners.

From the Team at SZAdil🌙

EID MUBARAK!✨

May the blessings of Eid ul Adha bring absolute peace, prosperity, and joy to your home and business. Warmest wishes for a wonderful and blessed Eid to all our valued clients and partners.

From the Team at SZAdil🌙

12/05/2026

Your ads didn't stop working.
Your creative died.

There's a difference.
And most sellers never figure that out.

They see the numbers drop and go straight to the algorithm.

Bid adjustments.
Budget changes.
Audience tweaks.
Weeks of testing.

But after all, still nothing moves.

Because the problem was never the Targeting.
It was the image their buyer had already seen 14 times.

The human brain is wired to ignore repetition.
It's not a bug. It's survival.

Your buyer didn't consciously decide to stop clicking.
Their brain just quietly learned to filter you out.

And your dashboard won't tell you that.
It'll just show you a CTR that keeps bleeding.

I see this every month inside DSP and Sponsored Display accounts.

Month 1 — CTR at 0.4%. Engagement solid. Everything looks good.
Month 2 — Drops to 0.2%. The team starts asking questions.
Month 3 — CPCs spike. ROAS tanks. Panic sets in.

Same audience. Same targeting. Same budget.
The only thing that changed was how many times they saw the same creative.

Here's what creative fatigue actually looks like before it's obvious:

↦ CTR falling while impressions stay flat.
↦ Frequency climbing past 8 with no creative refresh.
↦ DSP CPM rising with no audience changes.

These are the early signals.
While most people catch them too late.

The fix isn't spending more money.
It's not a new audience either.

The solution is a new concept.
A new angle. A new way of saying the same thing.

Run two creatives per audience minimum.
Rotate every 6 to 8 weeks before the drop happens.
Don't wait for the numbers to fall. Refresh before they do.

Creative fatigue is quiet. It doesn't announce itself.
It just slowly makes your ads invisible while you're busy optimizing everything else.

What's your current creative rotation schedule? Be honest. 👇

12/05/2026

Most brands running DSP are just doing expensive retargeting.
And wondering why growth stalled.

DSP can help to create demand.
Not just to recapture it.

Swipe to see the mistake, the fix, and how to measure each correctly. 👇

Not sure if your DSP is set up right?
DM me "DSP" and I'll take a look.

10/05/2026

Nobody talks about this enough.

Amazon is no longer a marketing game.
It’s becoming a product intelligence game.

You can have:

→ Great ads
→ Beautiful creatives
→ Perfect SEO
→ Even AI automations…
…and still lose.

Why?
Because if your product is replaceable, your business is replaceable.

That was one of the biggest takeaways from my conversation with Jon Klein, an eCommerce operator who’s been in the Amazon ecosystem since 2012.

We recently got a chance to talk about how the entire landscape is changing in Adil Talks 2.0 Podcast.

One insight really stood out:

The future belongs to brands that create products competitors can’t easily copy.

Not just better ads.
Not just lower CPCs.
Not just viral content.

Actual defensibility.

We also discussed:

→ Why Amazon-only businesses are risky now
→ Why AI will empower thinkers, not replace them
→ How influencer marketing became mandatory for growth
→ And how customer intent is replacing traditional keyword strategies

The brands winning in 2026 won’t just be good at selling.
They’ll be good at understanding people better than everyone else.

🎙️ Full conversation now live on YouTube.
(Link In Pinned Comment)

09/05/2026

I flew a plane yesterday.

Like actually flew it.

Nortávia picked me as their Student of the Day and got me up in one of their Cessnas.

Not gonna lie, I was winging it a little.
The moment I held the controls, I realised how insane this actually was.

Being up there felt unreal.

Filmed the whole thing, takeoff, views, and me trying not to mess it up 🌝

06/05/2026

Amazon is becoming a Pay-to-Play marketplace.

The only way to win without a massive bankroll is to turn your customers into your marketing team.

I was discussing this with Jordi Cascant on the podcast and the same reality kept surfacing.

Sellers who rely purely on PPC are paying rent on an audience that was never theirs.
And that rent increases every quarter.

The brands quietly compounding on Amazon right now have figured out one thing.

Affiliates are a distributed marketing department, not a side channel.

Here's why it works.

When you offer a meaningful commission, creators produce content about your product before you spend a single dollar on ads.

The views that don't convert still build brand awareness.

The ones that do, you only pay then.

That's leverage, not cost.

There's an effect most sellers completely miss.

When affiliates talk about your product, a big portion of their audience skips the link and searches your brand name directly on Amazon.

That branded search signal tells the algorithm your brand is a destination and it's the strongest organic ranking boost available.

No PPC campaign can replicate it.

Then there's the math on repeat purchases.

The first affiliate sale might break even. That's fine.

The second and third purchases carry full margin with no commission attached.

Measuring affiliate ROI on sale one is looking at the wrong number entirely.

Sellers treating PPC as their only lever will keep watching their margins get squeezed.

The ones building an affiliate engine will own a brand Amazon actually rewards.

Two very different trajectories.
Which one is your strategy pointing toward?

05/05/2026

The loneliest part of Amazon advertising isn't the work.

It's having nobody to ask "is this normal?"
When something weird happens.

-> Optimizing, still no visibility
-> Your ACOS just spiked overnight.
-> Campaigns started overspending.
-> A profitable keyword stopped converting.

And you're sitting there wondering: Is this just me?

Did Amazon change something?
Am I missing something obvious?

So you troubleshoot alone. Test blind.
Hope you figure it out before it gets worse. 🫠

That's the reality for most Amazon advertisers. 🌝

You're solving problems in isolation that someone else just cracked some days before.

You're testing campaign structures someone else already perfected.

You're optimizing in the dark when the answer exists you're just not connected to it.

It shouldn't be this way.

📍So we built something simple:
🔸A WhatsApp group called Amazon Ads Solution.

No fluff. No sales pitches. Just advertisers and sellers sharing what's actually working right now.

It's not a course. Not a paid community. Not a funnel to something else.

Just people who get it, helping each other figure it out faster.

Because the best insights aren't in courses or case studies.
They're happening right now in someone else's campaign.

And they'll share it if you just ask.

Having people who actually understand what you're dealing with changes everything.

-> The platform quirks.
-> The weird campaign behaviors.
-> The "am I crazy or did this just happen" moments.

Finally having somewhere to ask and actually get answers from people who went through the same?

That's what this is.

So if you're tired of troubleshooting alone, you're in.

P.S. Want in? DM me "Amazon Ads Solution" and I'll send you the link. Free to join.

03/05/2026

Most people think they have a content problem.

They don’t.

They have a clarity problem.

In a recent conversation with Maria Tehreem, Personal Branding & Marketing Strategist, one thing became very clear:

👉 Virality is NOT the goal.
👉 Followers are NOT equal to revenue.
👉 Content is NOT the hard part anymore.

So what actually matters?

Positioning.
Messaging.
And understanding your buyer.

Maria shared her journey from starting with nothing (literally no laptop) to working with international clients and the biggest shift wasn’t learning more content hacks.

It was this:

Stop creating for everyone.

Start creating for someone specific.

Here are a few takeaways that stood out:

• Most creators copy viral content and lose their identity in the process.

• Your brand doesn’t grow from trends. It grows from your perspective.

• High-ticket clients don’t read every post. They buy your clarity & authority

• Engagement is vanity if there’s no backend system (funnels, email, etc.)

One insight that really stuck with me:

“Your content has one job, to speak to your buyer. Not your competitors.”

Simple. But rarely applied.

We also touched on something most people ignore:

Authenticity in the age of AI.

Almost everyone is using AI now.

But the difference?

The best creators don’t let AI replace their thinking.

They use it to refine, not create from scratch.

Because at the end of the day:

People don’t connect with perfect content.

They connect with real perspectives, real experiences, real opinions.

If you’re building a personal brand right now, ask yourself:

Are you creating content to impress the algorithm or to connect with your audience?

The full episode is now live on YouTube.

Link is in pinned comment.