24/08/2026
I started an agency because I wanted to build something of my own.
That was honestly one of the reasons.
I'd spent years working in advertising, and at some point, I started thinking:
What if I could build something of my own?
Work with the brands I wanted to work with.
Try things I wanted to try.
And spend more time doing the part of the job I actually enjoyed.
So, I started.
Then the clients started coming in.
And that's when things got a little interesting.
Because suddenly, before I could even get into an account, there was something else waiting.
A client had a question.
Someone needed a decision.
There was a meeting to prepare for.
An Amazon update I needed to understand.
Something was happening with the team.
And somewhere in between all of that, I realised something.
I had started an advertising agency to do more advertising.
But advertising was slowly becoming just one part of my day.
When I worked in other agencies, my job was pretty clear.
I knew what I was responsible for, and I could spend most of my time inside the accounts.
Now, my day can start with a client meeting, move into a team discussion, turn into a conversation with Amazon, and end with something completely unrelated to advertising.
And the account I planned to spend the day working on?
Sometimes, I get to it at the end.
Sometimes, I don't. š
You think you're choosing a job.
Then one day you look around and realise the job has quietly changed while you were busy doing it.
These days, advertising is still a big part of what I do.
It's just no longer the only thing waiting for me when I open my laptop.
And somehow, that's how I know we've come a long way.
