04/08/2023
Goodbye to the famous little blue bird. 🐦
Elon Musk has announced that Twitter will be replaced by "X," a new brand that represents "the imperfections that characterize each of us" and whose logo will be that of the letter "X".
In these hours the news is making the rounds around the world, but what is surprising is not only the change of logo, but the consequences that this news brings with it.
In fact, Linda Yaccarino (Twitter's CEO) said that the change anticipates the platform's new direction, which aims to become a marketplace for "goods, services and opportunities" based on .
Meanwhile, there are many who think that Elon Musk has had this intention all along and bought Twitter to make the most of an existing infrastructure.
But beyond assumptions, there is no doubt that Twitter may progressively no longer be a micro-blogging social as much as an entirely new platform with targets, positioning, and goals yet to be known.
And while the disappointment of seeing a historic brand like Twitter disappear remains, we are witnessing a completely new direction that could write, positively or negatively, a different page in the history of branding and social media.
How have you greeted this news?
Let's talk about it in the comments 🖊️
