07/11/2023
The Madrid Tourism Expert Board has met to take stock of by IFEMA MADRID during the first year of the project.
Promotional actions have been implemented in 16 countries, including B2B and B2C digital marketing campaigns, campaign sites in 11 languages and the development of branded content reports in major media.
According to Yolanda Perdomo, director of Madrid Tourism, we will continue working on strengthening the Madrid brand internationally, increasing the impact of tourism promotion and marketing activity under criteria of efficiency, quality and sustainability.
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