16/11/2021
The Tokyo Olympics came after nearly two years of no sporting event on such a massive scale and after the Games were already delayed by a year, which further increased the anticipation surrounding it.
This became a major marketing moment for brands to encash on as the Tokyo Olympics dominated the news cycle and social media for weeks.
Here are some influencer marketing examples during the Tokyo 2020 where brands supoorted indian olympians.
Amid the Covid-19 gloom that has gripped the world for almost two years, came the Tokyo Olympics like a gust of fresh air, bringing cheer across the world as sports stars, athletes and engaging events kept us glued to the TV sets. India’s record medal haul came as a crowning glory and Indian brand...