29/08/2023
Our agency won "silver" in two categories at the E+ awards competition 💫
♦️ Our design for the seasonal packaging of "Mister Lis Spiced Apple" for LLC "United Breweries Heineken" received 2 awards in the categories of "Alcoholic Beverages" and "Seasonal Marketing" at the E+ Awards competition.
E+ Awards is a professional competition that rewards marketing campaigns and notices projects that are significant for business, society, and the industry.
LLC "United Breweries Heineken" was our client. The company owns seven breweries and produces beer and non-alcoholic beverages under more than 20 brands, including DR.DIESEL, "Okhota," "Bochkarev," "Mister Lis," and others.
"Mister Lis" was a product that needed rebranding to attract new beer and cider enthusiasts during the season of declining demand. Our collaboration with the client was presented to the E+ awards jury.
We had three main objectives: to attract new consumers, maintain sales volumes during the autumn-winter season, and increase profitability.
"Mister Lis Spiced Apple" became a vibrant launch of the first seasonal limited edition in the cider category, attracting attention with its unique taste and packaging. Thanks to our joint work with the client, not only were the set objectives achieved, but the case was also recognized by the professional community.
♦️ Congratulations to everyone involved in the implementation of this project, as well as to "United Breweries Heineken," whose product you certainly won't confuse with any others on the shelves!
