Nuja Inc.

14/10/2026

the sixth edition of the new habitat by is coming to dubai.

a forward-looking international research report exploring how well-being, sustainability and ai are redefining the spaces we live, work and connect in.

we’re proud to be the pr & media partner for this edition as well as an exclusive launch event, bringing its vision and insights to the forefront of the design conversation in the region.

[interior design, design innovation, dubai design scene, pr & communications, architecture, sustainability, design research]

12/10/2026

this week, we’re talking about a gift that got a little out of hand (in the best way).

in 1983, oman set out to put its name on the world of perfumery. fast forward four decades and amouage is doing just that, one meticulously crafted bottle at a time.

from frankincense rooted in omani soil to boutiques that are practically works of art, this is a brand that knows its origins are just as important as its next move.

the scent of oman, with a global following.
not bad for a gift.

[brand of the week, amouage, luxury perfumery, brand storytelling]

07/10/2026

05/10/2026

a brand built for an industry that doesn’t exactly sit still.

meet Intrakore: an operating system built for contractors, by contractors. tender to final accounts, all in one place.

our brief: a visual identity as clear as the platform itself. which is no small ask when your world is deadlines, deliveries and diligence.

so we started from scratch:
- the brand name and a logo with something to say: soft, rounded letters warm up a rigid sector, the k points forward and the o is a circuit that ends where it starts. always on, always connected.
- colours that mean business: blueprint blue leads, with dusk purple and clearing green in support. near-white and near-black keep it easy on the eyes.
- type that reads at a glance: avant garde gothic for headlines, avenir for body copy.
- guidelines, so the brand stays put when everything else moves.

the result? a brand that looks sharp, sounds sure and stands out in a category where clarity is everything.

finally, something on a construction project that needs no variation.

creative direction: Manuja
visual identity: Aparna 🌞
brand naming & project management: Noopur Pal

[branding, visual identity, tech branding, dubai, construction]

29/09/2026

quick one for anyone running a brand. if your name, your founder or your most famous project disappeared tomorrow, would people still know what you do?

most of us never have to find out. zha did, and they went ahead anyway.

this week, we’re looking at ZHA.

swipe through.

[brand of the week, zha, architecture, architecture branding, rebrand, brand strategy]

24/09/2026

we’ve all seen the intro.
we had to make one for ourselves.

[the office, team culture, agency life, creative agency, behind the scenes, dubai agency]

18/09/2026

new partner alert!

CUSTOM NO.9 was born out of one simple idea: turn people’s pinterest boards into real, lived-in spaces through beautiful furniture. years on, that same instinct is still what drives them. an eye for the extraordinary, a refusal to settle for what’s already out there and a design and production team that brings even the boldest ideas to life, right here in the uae.

we’re stepping in to help tell that story. the collections, the craft, the journey, the way it deserves to be told.

new partner. same obsession with doing things properly. let’s go!

[furniture, brand storytelling, creative direction, social media, brand design, interior design]

15/09/2026

what happens when your own work starts defining you?

not in the “look at us, we have a recognisable style” way.
more in the “wait… is this all people think we do?” way.

a little thought on design/architecture studio identities, creative pigeonholes and making sure your brand leaves enough room for the work you haven’t made yet.

swipe through. we’ve got some opinions.

[design identity, creative direction, architecture, brand perception, creative strategy]