20/01/2026
People don’t say “no” right away.
They hesitate.
They pause, because something doesn’t make sense.
That pause is the signal.
→ We don’t just watch clicks.
→ We watch where people get stuck.
That’s where progress happens.
People make decisions step by step.
When the steps are clear, things start moving—slowly, quietly, surely.
Notice the pause. Make the steps clear. Help decisions happen.
The ABA Agency