Hivemind Creative Marketing

27/09/2023

We’re thrilled to share that our Founder and MD, Ben Kershaw, featured in Fortune Magazine spotlighting how MENA is on the rise as a Global Health Hub!

The MENA region, with Dubai and Saudi Arabia at the forefront, is bustling, evolving rapidly into a beacon for global health. Dubai, an already glamorous retreat of luxury and travel, has elevated its global charm by emerging as the prime medical destination in the Arab world, as noted by Medical Travel Market. Specializing in a spectrum of intricate cosmetic, dental, and fertility treatments, the emirate attracts a diverse patient demographic, mainly from Asia, neighboring Arab countries, and the Gulf Cooperation Council (GCC).

A recent report by the Dubai Health Authority (2023) reveals that 39% are from Asian countries, 22% from Europe and the Commonwealth of Independent States, and 21% from Arab and GCC countries.

Not to be outdone, Saudi Arabia is sculpting its unique presence in the healthcare sector. The Kingdom has rolled out ambitious visions, committing a whopping $66 billion to revitalize healthcare infrastructure over the next 5 years! This substantial investment is designed to elevate the private sector's contribution to healthcare from the existing 25% to a striking 35% by 2030, harmonizing with Saudi Arabia's Vision 2030.

Exciting times ahead in the healthcare world, and we’re all in for this healthy journey! 🌍💼

Looking to elevate your PR storytelling? Connect with our team at [email protected] for a complimentary consultation.

من خلال الاستثمارات الضخمة في البنية التحتية والتركيز المتزايد على الابتكار الرقمي ومشاركة القطاع الخاص، ترسم المنطقة مساراً يَجدُر بالمناطق الأخرى الاقتداء به.

27/08/2023

What’s the secret sauce behind global marketing success?

At Hivemind Creative Marketing, we think it's all about balancing universal appeal with local relevance. When you go global, you're not just crossing borders—you're navigating languages, cultures, and even economic landscapes.

That means international marketing isn’t a copy-paste job. From standardisation to localisation, your strategy should adapt to the unique challenges and opportunities each market presents.

It’s this strategic approach that lets you maximise the benefits of a larger customer base, greater insights, and more influence on a global scale.

Ready to take your brand international? Let’s talk strategy.

20/07/2023

🎬📣 "Life in plastic, it's fantastic!" 💖 The buzz around the new Barbie movie is teaching us some valuable marketing lessons. The power of hype and nostalgia has never been more apparent. The Barbie PR and marketing teams at Mattel and Warner Bros. Discovery have been firing on all cylinders, taking us back to our childhood memories while promising an exciting new adventure.

This approach isn't just nostalgic, it's also innovative - with over 100 brand partnership deals. From Barbie-themed X-Box consoles, Pinkberry frozen yoghurt flavours to Barbie's Malibu Dream House Airbnb bookings - they've thought of it all! 🏠🎮🍦The result? Barbie is everywhere!

It's an incredible display of blending heritage with innovation to connect with audiences - an approach we always recommend to our clients. And with almost half a million articles written about Barbie this year, it seems like everyone's caught Barbie-mania.💃

But it's not just about the big screen. This strategy also casts a halo effect across the entire Mattel catalogue. 🚀

Remember, nostalgia is a powerful tool - don't be afraid to leverage it!🔥

14/07/2023

We're buzzing with excitement! 🎉 Hivemind Creative Marketing is proud to announce that our client, Tap Payments, has achieved an impressive milestone. They've secured certification from mada, the largest payment network in Saudi Arabia! This represents a huge stride in the fintech and paytech industry. 💳

With mada accounting for nearly 90% of all payment transactions in the country, this move holds enormous potential for eCommerce and digital payments. Tap into the future with us!

Check out the full story on Bloomberg: https://www.bloomberg.com/press-releases/2023-07-11/tap-payments-secures-payment-gateway-certification-with-saudi-payments-unlocking-new-opportunities-in-ecommerce-and-digital

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world

30/05/2023

Fantastic article by Emma Procter for Fast Company Middle East on the Mindvalley Live Dubai event. Mindvalley, a beacon in the self-help realm, champions the importance of truly living extraordinary and fulfilling lives - a stark contrast to our conventional education system.

If you're looking to expand your brand in this rapidly growing self-help market in the Middle East, reach out to our expert team at [email protected]. Let's inspire each other and create extraordinary things together!

Check out the article here: https://fastcompanyme.com/impact/the-self-help-market-in-the-middle-east-is-booming-what-is-powering-this/

27/05/2023

🎉 Big news! The inspiring Amir "Mondoir" Soleymani of Mondoir was live on CNBC Arabia discussing the future of NFT ownership and how to maintain artistic license in the blockchain world 📺.

Officially rooted in Dubai, Mondoir is gearing up to spread its influence globally 🌍, empowering artists and exploring the expansive space.

Mondoir's journey from a personal brand to a global organisation underlines its commitment to championing creators and artistic discovery. With plans to establish physical galleries worldwide, they're creating innovative bridges between the physical and digital worlds 🌐.

Need help with your Web3, fintech or meta project? Get in touch with the Hivemind team at [email protected] 📩.

22/05/2023

Are you ready to take your business marketing to a whole new level? 🚀 Try podcasts! They’re easily consumed, enable deep-dive discussions, and help establish your brand authority. Plus, they’re personal and contribute to the development of your brand.

At Hivemind Creative Marketing, we’re thrilled to help you set up your business podcast. Want to learn more? Don’t hesitate to reach out to us at [email protected]. Let's create engaging conversations together! 🎙️

15/05/2023

🎮 Exciting times ahead for the gaming industry in 2023! 🌟

The gaming industry is set to experience seismic growth this year, driven by the cross-pollination of Intellectual Property (IP) with film, TV, and music. Rapidly-growing economies in Asia and the Middle East, sustained mobile gaming growth, and continued investment from established PC and console companies are further fueling this expansion. Not to mention, the long overdue commercial diversification in the esports industry.

With the industry maturing, it brings numerous benefits like an ever-growing player base, increased revenues, and innovations in technology and business models. The growing interest from big tech majors indicates a promising future, as they incorporate gaming into their long-term strategic plans. In fact, by 2025, NewZoo predicts the industry to reach 3.5 billion players and generate revenues of USD 211.2 billion!

For brands, 2023 presents an opportunity to fully embrace gaming as a key pillar in their marketing plans. Gaming has evolved into a safe, exciting, and transformative space for brand building. So, what can brands expect in the gaming landscape this year? Here are our top forecasts:

1️⃣ Hybrid game monetization models open new pathways for advertisers.
2️⃣ Greater personalization of game experiences.
3️⃣ Esports organizations offer more sophisticated sponsorships.

India, having surpassed China as the world's most populated country, will witness a massive year for gaming. The mobile gaming market, unhindered by legacy gaming companies, will see a surge in participation and content development. Reliance Jio, the dominant smartphone provider in India, is poised to launch its own cloud gaming service on 5G networks, providing millions of gamers with access to high-quality gaming experiences on mobile. Furthermore, the potential legalization of real-money gambling games by the Indian government is expected to further ignite the gaming industry.

In Saudi Arabia and the UAE, gaming will be a target for public investment, with governments likely to invest in gaming events, destinations, talent, and technology. This initiative aims to establish the region as a prime destination for major international gaming and esports events. Publishers and developers are also expected to open local offices to capitalize on the growing interest and participation in esports.

Ready to expand your gaming brand or gamify your existing brand? Contact Hivemind Creative Marketing at [email protected] to discover how we can help you seize the opportunities in this thriving industry.

Let's level up together! 🚀🎮

09/05/2023

At Hivemind Creative Marketing, we believe that good marketing content doesn't always have to come with a hefty price tag. If you're a start-up, homegrown business, or in certain industries, here are some cost-effective ways to maximize your marketing efforts:

• Tag people and brands on social media to broaden your organic reach and potentially attain more clients.
• Do some local SEO to compete with larger competitors for page one real estate on search engines like Google.
• Create data-rich infographics that are easy to digest and share, driving up referral traffic and links.
• Consider guerrilla marketing tactics that emphasize creativity over budget, like broadcasting your Twitter handle with sidewalk chalk or using an abandoned storefront as a canvas for street art.
• Post helpful videos on social media apps like Instagram, Facebook, and TikTok to engage with a highly popular medium for consumers.
• Host classes and events and post flyers on community bulletin boards to promote your business in a non-intrusive way.
• Run informative webinars to provide helpful information to potential interested customers.

At Hivemind Creative Marketing, we specialize in creating effective marketing strategies that work within your budget. Get in touch with us to learn more about how we can help you maximize your marketing efforts! Email our team at [email protected] to learn more.

01/05/2023

Are you looking to take your brand content to the next level? Look no further! Our team at Hivemind Creative Marketing is here to help. Email us at [email protected] or message us on social media to get started.

Here are some of our favourite tips on ways to increase your brand awareness:

- "Edutainment" content is fantastic. Creating entertaining and informative content is key for success. Check out Chime's TikTok account for inspiration on balancing relatable jokes and helpful money management tips.
- Experiment with different platforms. Keep an eye on emerging and re-emerging social networks like Mastodon, Tumblr, Hive, and Discord.
- Leverage creator marketing. Look within your community for individuals with growing audiences who would be thrilled to work with your brand.
- Employee advocacy is becoming the go-to method for building a brand presence. Use our program launch checklist to brainstorm your goals and measure success.
- Metaverse brand activations provide a glimpse into what's possible with AR/VR social strategy. Invest in this latest frontier in social to stay ahead of the curve.
- Social commerce is on the rise. Get up to speed on social commerce features by network to ensure a speedy checkout experience for your followers turned customers.

Don't miss out on these valuable insights! Follow our social media channels for more tips and updates.

25/04/2023

We're thrilled to announce that the fabulous Fontana show has kicked off the second leg of their UAE tour in Abu Dhabi, right next to the ! The response has been phenomenal, and we're already seeing fantastic results. Don't miss out on this aquatic circus spectacular! If you want to learn more, please get in touch with us now or email us at [email protected]. Join us for an unforgettable experience!