Mallard Marketing

Mallard Marketing Unlocking true potentials of businesses to achieve success drastically and grow ethically.

31/01/2023

Tip # 6 - The Power of Existing Customers

On average it costs five times more to acquire a new customer than close an existing one.

This means you should not stop marketing to your exisiting customers once they've made a purchase.

Identify your opportunities for repeat purchasing, upselling, and cross-selling. Because your existing customers have already made a purchase, they already know, like, and trust you.

If you've provided a good experience, you've given them a reason to do business with you again should the need ever arise.

27/01/2023

Business Marketing Tip 5: Use Data to Make Marketing Decisions

Data is the new oil! Everyone has heard it, but do you know how to implement this into your business.

First step would be to track everything, and by everything, I mean EVERYthing. Track your visitors on the website, track the conversion rates, the call rates, support tickets, the time it takes for a person to become a customer, how long a person remains your customer, which area they are coming from etc etc etc.

Inside all this data, lies the answer for the best marketing push your company should focus upon. If you are not tracking it, you are not playing the smart game.

26/01/2023

Business Marketing Tip #4: Build Momentum With Paid Ads

Tactics that take time to build (such as SEO) are poor fits for your primary initiatives because you won't see a return soon enough for your liking. If you have enough resources to start there, great, but don't put all your eggs in that basket.

If you have evidence that people are taking to Google with purchasing intent for your particular solution, you may find that paid ads will give you that short-term ROI.

26/01/2023

Business Marketing Tip # 3 - Remove the Marketing Blind Spot!

Where is the biggest blind spot in your marketing that's prohibiting your growth? Set a performance goal around that one key area and focus your resources on the activities and tactics that will achieve that one performance goal.

You can expand your efforts or pivot to other initiatives when you've made more progress toward that singular goal.

25/01/2023

Business Marketing Tip # 2 - Focus on Value Proposition

If there's no difference between you and your competition, there's no reason why a buyer would be compelled to work with you.

What do you do better than anyone in the industry? Conveying this makes a compelling argument.

24/01/2023

Business Marketing Tip # 1 - Riches are in the Niches 😁

A big mistake is thinking that "anyone" is your buyer.

Larger companies may be able to appeal to a wide market, but they say, "the riches are in the niches" for a reason.

A niche is where you'll have the most leverage as a small business. And to develop a niche and appeal to buyers within the niche, you must understand their pains, problems, triggering events, and priorities.

15/08/2021

Happy 75th Independence Day! 🇮🇳

Eid Mubarak to you and your families
13/05/2021

Eid Mubarak to you and your families

Mallard Marketing wishes you and your family a blessed Ramadan 🌙
13/04/2021

Mallard Marketing wishes you and your family a blessed Ramadan 🌙

Health is wealth. Take care of yourselves. Happy World Health Day!
07/04/2021

Health is wealth. Take care of yourselves.
Happy World Health Day!

Mallard Marketing wishes you and your family happy Easter!
04/04/2021

Mallard Marketing wishes you and your family happy Easter!

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