23/08/2026
Marketing terms you NEED to know 👇 (save this for later!)
1️⃣ CTA (Call-to-Action): the “Buy Now,” “Sign Up,” “Learn More” that pushes people to act
2️⃣ CTR (Click-Through Rate): % of people who click your ad/link vs. those who saw it
3️⃣ CPC (Cost Per Click): how much you pay every time someone clicks your ad
4️⃣ ROAS (Return on Ad Spend): revenue earned for every ₹/$ spent on ads
5️⃣ Funnel: the journey from “just discovered you” to “just bought from you”
6️⃣ Organic Reach: people who see your content without paid promotion
7️⃣ Engagement Rate: likes + comments + shares ÷ followers (shows how much people actually care)
8️⃣ USP (Unique Selling Proposition): the ONE thing that makes you different from competitors
9️⃣ Lead Magnet: free value (ebook, checklist, discount) you offer to collect emails/leads
🔟 Retargeting: showing ads to people who already visited your site but didn’t buy
Which one did you already know? Drop it in the comments 👇
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