22/01/2026
Archive 2016. Before the algorithm. ✨
A little Throwback Thursday to 2016 with some candid BTS and favourite client work. 📸
Is your feed also full of throwbacks lately? It’s not because everything was perfect back then. It’s because life felt simpler and slower. Less pressure. Fewer expectations.
We were creating because we genuinely liked it, not because everything had to perform instantly or keep up with constant optimisation. This was before the last few years turned creativity into a daily race of numbers, reach, and outcomes.
Back then, I styled with intention and instinct working together. Strategy existed, but it was led by taste, curiosity, and visual design - not numbers or approval.
One thing that hasn’t changed for me is this. Even though people say art and marketing are as different as milk and soda, cheese and chalk, water and everything that’s not water, I’ve never seen them that way. When done right, they speak the same language. 💜
If this era resonates, you’re in the right place.
#2016