AVELA Group

AVELA Group International communications and digital agency

19/04/2023

Hey, guys! Let's keep and remember these basic truths.
If you’re business blogging, you need a strategic framework so you can get the most out of your time and hard work.

🔗 Hi! We are AVELA Group, international communications and digital agency.We offer integrated communications solutions t...
12/04/2023

🔗 Hi! We are AVELA Group, international communications and digital agency.

We offer integrated communications solutions to clients from different sectors of the economy. A team of experts will help you to implement the most daring ideas and keep up with modern trends.

🎯 For more information visit our site www.avela.media or contact us directly through email [email protected] or WhatsApp +971 55 473 3689.

📚 What to read on the weekend?We have prepared for you a selection of useful books about advertising. You will find some...
24/03/2023

📚 What to read on the weekend?

We have prepared for you a selection of useful books about advertising. You will find something new for yourself or consolidate the knowledge you already have in them➡️

⚡️ Things change and even such recognizable brands as "I love NY" have to follow trends.👀 This time, perhaps one of the ...
23/03/2023

⚡️ Things change and even such recognizable brands as "I love NY" have to follow trends.

👀 This time, perhaps one of the most famous logos in the world has been upgraded! All in order to emphasize that the brand represents "a progressive community and is diverse, versatile, inclusive and attractive to all ages and ethnic groups."

The new slogan is easily typed from the keyboard: WE❤️NYC

😡 However, the new logo caused anger among the residents of the city and its regular visitors. List of claims:

♦️ No one likes replacing I with WE. The whole essence of the slogan lies in the pronoun "I", since it reflects your personal relationship with New York, and not someone else's
♦️ Unsuccessful composition: the former quadrangular structure looked better and was read more clearly
♦️ The ugly shape of the new heart
♦️ Disliking the color of the new heart and 3D volume

What do you think of the new logo?🤔

⚡️ «I hired a real killer to murder me»In another video, MrBeast used a clickbait title and soared to new height. The ne...
21/03/2023

⚡️ «I hired a real killer to murder me»

In another video, MrBeast used a clickbait title and soared to new height. The new video of Mr. Beast has gained almost 50 million views in two days🔥

🔰 New week - new digest!
20/03/2023

🔰 New week - new digest!

✈️ The German airline received a significant backlash for using a caring-for-the-environment poster.🖼 The poster shows t...
17/03/2023

✈️ The German airline received a significant backlash for using a caring-for-the-environment poster.

🖼 The poster shows the front of the aircraft, and the underside of it represented by an image of the Earth from space. The text of the ad says: «Соединяем мир. Защищаем свое будущее».

❌ The Advertising Standards Authority (ASA) considered this statement as “misleading consumers”. Even though company claims that all measures to reduce harmful emissions were taken and they are the largest buyer of environmentally friendly aviation fuel.

🛑 Nevertheless, the ASA regarded this campaign as a made action, and not a story about the company's aspirations.

☝️ This story is about role of even the smallest nuance in the schedule and wording can lead to losses.

06/03/2023

🤩 THE AD OF THE DAY!

🎥 A cosmetic brand Vivienne Sabo has shot the cutest video for the promo of its Cabaret Premiere mascara, where a bunch of cats gather the owner for a date.

This is a way the brand shows the ease of using mascara, even for ones with paws 😻

🎞 WATCHLIST OF GREAT FILMS AND SERIES ABOUT ADVERTISING AND MARKETINGWe suggest watching 5 fascinating works of cinemato...
02/03/2023

🎞 WATCHLIST OF GREAT FILMS AND SERIES ABOUT ADVERTISING AND MARKETING

We suggest watching 5 fascinating works of cinematography in which you can take a fresh look at ad sphere.

🗓 Alexey Strakhov, our Chief Digital Officer, visited the annual Gulfood exhibition from February 20 to 24 in Dubai.It i...
28/02/2023

🗓 Alexey Strakhov, our Chief Digital Officer, visited the annual Gulfood exhibition from February 20 to 24 in Dubai.

It is being the largest exhibition specialised on food, beverages, equipment for the hotel and restaurant business, cooking in the Persian Gulf region, the Middle East and in the world in general.

💫 What updates have happened on social media and messengers in the past week? Read our new post ➡
16/02/2023

💫 What updates have happened on social media and messengers in the past week? Read our new post ➡

💫 Have you ever thought about a career in PR? Here is a list of useful tips for you ⬆️
08/02/2023

💫 Have you ever thought about a career in PR? Here is a list of useful tips for you ⬆️

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