UAE Marketing Agency

UAE Marketing Agency We are a Dubai branch of the international advertising agency which helps to grow businesses.

Today with Adel ben Khalifa, our chief marketing executive, we will take a look at what a Customer Journey (CJ) is and w...
05/04/2023

Today with Adel ben Khalifa, our chief marketing executive, we will take a look at what a Customer Journey (CJ) is and why you need to know about it!

Customer journey is the path that a person goes through from getting to know your product to buying it. Successful marketing is the right balanced CJ. Many people think that CJ looks like this: you show an advertisement, the person clicks on it and immediately pays for your product. In fact, this is not how it works.

For brands, knowing the customer's journey is highly valuable. As a result, you have a thorough understanding of both attracted and potential clients, allowing you to carry out targeted communications based on consumer behavior and preferences. In the end, this will help you in attracting more potential clients and raising general customer satisfaction, both of which are significant aspects of any plan for retaining clients.

Check out the carousel to learn more about the Customer Journey!

We agree with this statement, since it is normal to make mistakes, so you should not be afraid of it. After all, we lear...
29/03/2023

We agree with this statement, since it is normal to make mistakes, so you should not be afraid of it. After all, we learn from mistakes, gaining experience that may be useful in the future. And if a person is lazy and afraid to make mistakes, then he loses a lot more from this.

What is a sales funnel and why is it important for your business?The sales funnel shows the customer journey, representi...
22/03/2023

What is a sales funnel and why is it important for your business?

The sales funnel shows the customer journey, representing the sales process from awareness to action. Most companies don't measure it, so they lose about 79% of leads! By identifying the effective purchase funnel, you can double your sales.

For example, Alexander, one of the partners of WGG agency, always pays attention to the sales funnel when working with businesses.

Learn more about sales funnel and how it works in the carousel!

Medical SMM: why is it important to observe a special ethics of communication, which categories come in and how not to g...
17/03/2023

Medical SMM: why is it important to observe a special ethics of communication, which categories come in and how not to get banned?

A medical account is not a page with dresses where people keep posts or make impulsive purchases. Subscribers should feel that the clinic is always in touch and will definitely help solve problems.

The essence of clinic accounts is to create a deferred demand. When a person has a problem, he will have to remember about your medical facility. The task of the team working on the project is to create a unique community of doctors in the network, where there are answers and suggestions for any cases.

Today we will present to you a list of rules for maintaining medical accounts from WGG.
Swipe to the left!

According to British advertising mogul David Ogilvy, good advertising promotes products without attracting attention. It...
13/03/2023

According to British advertising mogul David Ogilvy, good advertising promotes products without attracting attention. It should draw the reader's attention to the product. So that he or she could say "I never knew about this product before, I want to try it", not just "What a great ad."

Meet Sarah, our content manager of the Production team! 🤩Sarah is originally from Syria, but she moved to Krasnodar with...
03/03/2023

Meet Sarah, our content manager of the Production team! 🤩

Sarah is originally from Syria, but she moved to Krasnodar with her family 10 years ago. At first, it was difficult for her to get used to life in a new country, nevertheless, she successfully graduated from school and entered university. Sarah is interested in computer science, reads a lot about it and robots, and also attends various related exhibitions. By the way, she knows 3 languages - Arabic, English and Russian!

After school, Sarah worked for a cryptocurrency company as a translator and technical support officer. This experience helped her become who she is - a responsible employee who always meets all deadlines and works hard, even when the working day ends. “The main experience I have gained is always to finish the job, work with documents and tables and a lot of professional qualities necessary for successful work. But what I lacked was communication. I worked alone, without a team and didn't really communicate with anyone, so when I had to discuss something with a client, I was uncomfortable, I didn't know what to say and how to answer correctly.”

Then Sarah became part of the WGG agency, and now she is a content manager of a Production team. “Working here for the second month, I feel at ease and comfortable with the team. All my colleagues are professionals in their field. It is worth noting that WGG is, first of all, a team, here I learn to become more open and understand other people, which is very important in my work. At WGG, you can be sure that people who have been working here longer will teach you everything you need and show you how everything works if you can't do or understand something. This is what helps me to grow and develop, even though I started working in this field recently”.

There are 4 very simple and seemingly obvious questions that an entrepreneur or marketing director should ask himself wh...
24/02/2023

There are 4 very simple and seemingly obvious questions that an entrepreneur or marketing director should ask himself when planning a performance campaign:
1. How many sales do you want to get?
2. For what period of time?
3. How much money do you plan to spend?
4. How will you check?

These questions may seem basic enough, but they are very important. Let's dig deeper into them! Check the carousel for more information.

Do you want to know how working with the network of cosmetology clinics "Podruzhki" brought us two awards in the largest...
21/02/2023

Do you want to know how working with the network of cosmetology clinics "Podruzhki" brought us two awards in the largest European digital competition?

"Podruzhki" is the largest network of laser cosmetology and hair removal clinics with more than 120 branches in 90 cities. The company provides a wide range of cosmetic services for aesthetic correction of the face and body for women and men and offers hardware and injection techniques, comprehensive programs for figure correction, as well as laser hair removal procedures.

For this case we got gold for “The best Performance Marketing about Medicine / Telemedicine” and silver for “The best Performance Marketing”. Check the carousel to see how we achieved this!

Testing is a really important part of your advertising strategy. Modern tools such as real-time analytics, measurement p...
15/02/2023

Testing is a really important part of your advertising strategy. Modern tools such as real-time analytics, measurement programs and extensive datasets make it easier than ever to see where you are succeeding and where you are failing. You may have developed an incredibly popular campaign, but there is always room for improvement. Testing can show the markets you are lacking so that you can target them more aggressively.

Today we will tell you how we won silver for “The best contextual campaign” by emptying the warehouses of 4 dealers of t...
07/02/2023

Today we will tell you how we won silver for “The best contextual campaign” by emptying the warehouses of 4 dealers of top-end motorcycles in 3 months of promotion!

Our client was the network of dealerships "Formula7" which are the official dealers of BRP equipment. We conducted a market analysis and realized that this brand is premium and popular in this segment. The client came to us with the task of receiving applications for the purchase of BRP motorcycles.

To do this, we:
- conducted an audit of the client's sites and further recommendations to increase the conversion of the site
- analyzed the demand for the promoted products
- analyzed competitors
- formed a financial model with forecast indicators of the cost of the lead application for motor vehicles

Why will BRP brand advertising bring the most targeted applications for the client? Swipe left for the details on this case!

How did we make revenue for a company selling food collagen by launching contextual advertising from scratch and win the...
31/01/2023

How did we make revenue for a company selling food collagen by launching contextual advertising from scratch and win the European digital contest?

Our team was faced with the task of launching contextual advertising from scratch for the company “Colla Gen" that sells food grade collagen. For a successfully completed task, we received a bronze in the nomination "The best contextual campaign" of the largest European digital contest.

As part of the task, we conducted an analysis of the audience on the site and identified the best-selling products. The target direction of the client was the advertising of “food collagen" and “alive collagen". The first step was to test advertising tools and identify those that will bring sales.

Do you want to know what we did next? Find the details in the carousel!

Business promotion on the Internet gives almost 100% guarantee of attracting clients. Social networks are used daily by ...
26/01/2023

Business promotion on the Internet gives almost 100% guarantee of attracting clients. Social networks are used daily by more than half of the world's population, and on average everyone has 9 communication apps installed on their phone.

Today we will tell you how a Digital agency can help a business find new customers on the Internet. The work is divided into four areas, each of which offers its own promotion mechanisms.

Swipe left to find out more information about each of them!

Address

Al Thanyah First Grosvenor Business Tower Office 911
Dubai

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

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+97142154894

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