Topiq

14/01/2017

Need a website? get a free, no obligation quote for your next project at http://topiqagency.com/web-design-services/

topiq offers high quality, affordable and award winning web design and development services in Dubai. On a budget? No problem. Get in touch today!

07/11/2016

contrary to a commonly misguided belief; marketing and sales are not the same. Although they should complement one another, it is best to treat them as two separate business functions.
Marketing should never look, sound or feel like a sales pitch. Its main function is to resonate with your target audience to help them find value in your brand, not to try to convince them that your product is better than the competition's; leave that for the sales team.
This approach holds true, even if a brand does not have the resources for a sales team. Take an e-commerce website, for example; all marketing may be done off-site, and all sales may be made on-site, through the power of technology and design. To market your brand is to resonate with your audience, emotionally. That's how you become the topiq - http://topiqagency.com .

03/11/2016

For new businesses and startups in Dubai - We want to help you boost your digital brand! For a limited time we're offering startups and new businesses in the UAE the chance to get a beautifully designed custom website (up to 10 pages, search engine optimised, including all original content and design), 5 blog posts, FB & Twitter company page setup, 6 months of Facebook marketing and 6 months of twitter marketing for just AED 10,000. Visit us to register for this offer [spaces are limited] - http://topiqagency.com/promotions/

02/11/2016

In developing technology for your brand, it's seldom about what you want, and always about what your users want. take for example a recent website we developed for a client who sells clothing targeted at older gentlemen. getting to know the audience is always our first step before implementing any marketing or technology. among several pieces of important data, we discovered the audience is less likely to be technologically inclined, they do not typically have active social media accounts and they tend to share in a similar category of hobbies and recreational activities. these discoveries helped us lay the backbone of site design, interface, graphics, fonts and UX. this strategy is just as effectively applied to mobile applications, software, video production and many other technological interfaces. once you have the data, build the technology and you're sure to become the topiq.

01/11/2016

two people were loitering when they were approached by a police officer. the officer asked one of the loiterers what he was doing and he responded, "nothing". the officer then asked the second gentleman the same question, to which he responded "helping him". too often we get caught in a cycle of doing nothing, without ever knowing it. just because we're actively working, helping our superiors and completing our daily tasks does not necessarily mean we're achieving our goals. often times, this is because there is no defined plan in place. when it comes to digital marketing, a plan is an integral part of the process. KPIs and analytics help us to stay on course while we chip away at our goals. we've seen brands implement a social strategy with all the bells-and-whistles, yet they achieve nothing. they become curious as to why customers won't engage with them and why there's been no increases in revenue. the answer is: "because you're doing nothing and everyone who is helping you is also doing nothing". without a well-thought out and well-executed plan in place, the goal will never be reached. being truly productive is how you become the topiq. http://topiqagency.com

01/11/2016

teamwork is about utilising the skills of your peers to achieve a common goal. it is a mutual understanding between ourselves that we all need eachother's best skills in order to do great things, without which we would ultimately fail. whether your team is a composition of in-house employees, outsourced members or consultants (or a mixture), it's vital that each unit in a team only focuses on what they do best. at topiq, we believe we do digital marketing better than anyone else. our philosophy is always to make sure our clients play an important role in any marketing endeavour. teamwork is how your brand becomes the topiq. http://topiqagency.com

31/10/2016

a testament to good branding practice. these days, marketing surrounds us all, and the only thing that differentiates the good from the bad, is consumer perception. in competitive markets, it's important to understand what your buyers want and steer your business in that direction. social media is one of the few platforms we have to monitor consumer desires and utilising these tools correctly can mean the difference between viral influence, or a belly flop into nonrecognition. your fans will share your brand if they feel that your product or service is unique to them and their friends. become their topiq. http://topiqagency.com

31/10/2016

although it is important to listen to your customers' needs, it's also important to remain vigilant in your brand's uniqueness and constantly evolve your approach. the evolution of your brand can come in the form of a new website, an app, a new feature, improved customer service portals, personalised email correspondence - anything that will improve the customer's experience and wow them. that's how you become the topiq. http://topiqagency.com

31/10/2016

many have discussed the philosophy of comfort zones in the realm of personal development. brands are no exception. brands that take calculated risks and open new doors will grow without limit. brands that remain in their comfort zone will be overtaken by the competition, or forgotten about by their customers - think of the story of how lobsters grow; lobsters have a rigid shell which does not expand to allow them to grow, when the lobster feels pressure to grow it tucks away and casts off its comfortable shell, even though it leaves itself extremely vulnerable to predators, and grows a new shell. when the time comes for it to grow again it repeats the process. as the lobster, brands need to cast off their shells to grow. be the lobster, become the topiq. http://topiqagency.com