Borsuk Branding

05/03/2023

What is a good logo? And how do you know if large corporations have good logos?

The answer is simple. It all depends on whether you can memorize it or not. The primary function of the logo is to increase brand awareness!

Here are the rules we follow in Borsuk Branding👇

▪️Don't make it too complicated 🤯

Don't mix up the company name and complicated pictures describing your business line.

▪️Create something new

Stand out, be extraordinary. Use non-obvious colors and elements. Don't copy your competitors 🙅🏽‍♀️

▪️Conform to the times ⏱️

Use modern or classic fonts; it will help you look decent at any time ☝🏽

However, the main advice that we can give is "Trust the professionals."

Cooperate with us and leave worries behind about the way your clients perceive you 👀

03/03/2023

IK Trading 🚛

IK Trading company focuses on goods and commodities trading from CIS counties to more than 12 countries worldwide.

The main task for IK Trading's brand development was:
▪️ To develop a brand identity close to its parent company
▪️ Remain unique

At the beginning of IK Trading company's journey, the dominant means of transportation of their goods were trains🚆

Therefore, to underline the beginnings, the idea of having a railing 🟰 in their logo was suggested and happily accepted by the management of IK Trading company.

Nowadays, IK Trading is flourishing and expanding its business, and we wish them luck in their future progress 🍀

DM us for future cooperation 📩

25/02/2023

Luna Concept Store🌙

Task: create corporate style and identity for the multi-brand store in the heart of Dubai 😌

Our main task for the particular project was to create a concept for the multi-brand store in Dubai that would appear holistic, and conceptual for its customers. Therefore, our goal was to escape the feeling of oddness when customers would enter the store🔥

Through our work, it was crucial to create a responsive design code that would unite all of the brands in one place without the perception of inconsistency. Luna concept store - a place that presents niche designers to the wide society and helps them find their fame🌔

22/02/2023

MVP Website Features💡

Hello dear client, and here we are again with an incomprehensible abbreviation that can scare you at first sight 👋🏽

Don't worry, the abbreviation is not that scary, let's figure out what MVP is

MVP (Minimum Viable Product) is the simplest version of a website with only a few features

MVP Website has three main features:

📎MVP has enough functionality to make a purchase

📎There is a feedback mechanism through which business owners can receive feedback

📎MVP offers the inexpensive and fastly developed version of a website that the company plans to test before the development of a permanent website in the future☺️

For your business growth - text us via DM and we will assist you 📧

20/02/2023

We want to be closer to you, so we decided to share our projects and talk a little about the work done ☺️

Meet our first project from Uganda 👋🏽

❕The first task was to create a brand and website for the national mobile operator

In the course of our work, we have developed a brand system for the company, based on the target audience and modern approaches to design😌

With the project, we developed a company character that became a symbol of care and love for the target audience of the customer, namely families 👨‍👩‍👦

You can see examples of our work by scrolling through the carousel ➡️

18/02/2023

What is a website audit and why is it useful?🙄

You can not disagree that the information about how effective a company’s website is and how much profit can it generate is very vital and significant for every business owner 😅

It is important to conduct a technical SEO audit as any website can contain many errors that stop your business from being effective ⛔️

Elimination of such errors will significantly increase efficiency and help in sales generation.

Errors can be found in site optimization, its usability, web analytics, and many other things, we will not reveal all the cards though 😏

Do you have any questions? Feel free to contact our team members via direct messages 📧

16/02/2023

It is always a really big pleasure to work with clients who know exactly what they want! ☺️

On our first meeting with the client, we acknowledged that our client already found the perfect naming for their studio, which was Biskitt Studio😍

What does it mean and how does it work❓

The word “BISKITT” is a combination of 3 words:

▫️Bis - Arabic word for a “cat”
▫️Kitt - Short version of a “kitten”
▫️Biskitt - phonetically consonant to a “biscuit”

Therefore, we understood that our client loves cats and biscuits and wanted to see both attributes in their logo🐈

As for every other logobook, we have presented 3 variants of logo for them and they chose the one which suited them the most😻

14/02/2023

How to use video formats effectively🎥

Hey, let's talk about video content. Do you use videos to grow your social networks? If not then let's get into the specifics and understand what should be added for better results.

🎞️Add subtitles to make the message of the video clear even without the sound

🎞️Indicate a call to action to provoke the audience to take it

🎞️Try to keep the video short enough (10-15 seconds) - such content is easy on the eyes and is watched better

🎞️Add branding elements to your video: logos, corporate colors, and slogans.

For cooperation, text us via DM 📧

12/02/2023

Future Simple is a corporate service provider based in Dubai .simple.ae 🚘

Task: develop branding and a website for a business consultancy that deals mostly with Russian-speaking customers who come to the UAE😌

The first step was to find a name that would be easy on the ear for Russian speakers. When you start learning the English language, the future simple tense is one of the first tenses you learn🤩

In addition, future simple could be understood as “future is simple with us”. Business consultancy is the first and the most essential service you need when you move to another country, and in our case “future simple” sounds like it could make the movement of their clients easy with their consultants😎

09/02/2023

Interception of the target audience of competitors👥

Yep, it's like in the UNO game, you can briskly intercept while the opponent does not pay attention, but you need to have a strategy to do so. Save this post if you want to know the secrets 🤐

Interception of the targeted audience begins with the search for competitors. Everyone has them 😌

The next step starts with analyzing your competitors. Specifically, you can pay attention to the following details:

📎 how your competitors stimulate audience activity
📎 evaluate their visual design and content
📎 what kind of feedback do customers leave
📎 why can their customers be dissatisfied
📎 how your competitors react to the negative reviews

It is important to identify all of the drawbacks of your competitors and forecast your limitations to be able to overcome them easily☝🏽

For your business growth - text us via DM and we will assist you 📧

07/02/2023

05/02/2023

The 5 W’s method.

We understand that no one likes a know-it-all, but we love sharing useful information with our clients that can help you.

Save this post to keep it safe for the future.

One of the most popular methods to identify your target audience is the method of five questions that start with the W:

❕What? : What product or service do you offer to your audience?

❕Who? : Who will use your product or service?

❕Why? : What customer problems will your product solve?

❕When? : In what situations a purchase of your product/service is made?

❕Where? : What method of purchase is used by your clients? Do they buy your product online or offline?

Tell us more about your product using the 5 W’s method in the comments ⬇️