30/09/2026
"Likes and shares don't move your ranking." True for a decade, and now the least useful thing to tell a client.
A SparkToro study of the 5,000 most-visited sites this year found search is often just a response to influence formed somewhere else first, an Instagram Reel two weeks before the first branded search spike, not the other way round. In Dubai and Riyadh, a lot of that pre-search research happens in mixed Arabic-English scrolling, and most brand accounts aren't built for it. Social signals still aren't a direct ranking factor. What they now shape is what AI engines cite and what people type once they reach Google.
We're an SEO agency in Dubai, Abu Dhabi, and the GCC. We still build the website first, then let social point back to it.
Created with AI, featuring an AI avatar of Najam Ahmed.
Full post: https://www.seointl.net/does-social-media-affect-seo-rankings/
Website: https://www.seointl.net
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We help businesses across Dubai, Abu Dhabi, and the GCC with AI, SEO, Google Ads, AEO, and Digital Marketing.