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14/05/2023
على مدار ربع قرن، لعبت تراكس دوراً رائداً في تطوير وتعزيز وقيادة تحول قطاع الاتصال في منطقة الشرق الأوسط وشمال أفريقيا... هذه هي قصتنا
TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years… this is our story
28/07/2019
As concludes with unprecedented success, we’d like to congratulate the entire team that made it happen with such care, passion, and dedication.
We were honored to have been part of this groundbreaking event and to have played a role in writing a new chapter in the history of Saudi Arabia’s entertainment sector.
Here’s a glimpse of the behind-the-scenes activities that led to the success of this landmark event, as captured by Rotana Khalijia.
Effective is a two-way street. Influencers must respect brand guidelines and brands must trust influencers’ creativity. Read more at www.traccs.net.
27/11/2017
Timing, quality control, production & credibility: 4 key factors influencers must keep in mind when working with brands. Discover more best practices at www.traccs.net.
25/11/2017
A successful strategy hits brand objectives while keeping consumers’ needs & concerns top of mind.
23/11/2017
Brands’ approach to achieving results through has to be completely different from traditional media. Find out why at www.traccs.net.
21/11/2017
is about identifying the right influencer, conceptualizing great ideas and enabling influencer’s bespoke take on content.
19/11/2017
Brands in MENA now need to look beyond number of clicks and followers to find who fully embrace the power of creativity and customized content. Find out more with Open Influence MENA. Visit www.traccs.net.
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TRACCS’ story started more than 20 years ago when we launched our first office in Jeddah, Saudi Arabia in 1998. Since then, we have grown to become the largest independent communications consultancy in the Middle East and North Africa (MENA).
Today, we have a presence in 13 markets across the region, with offices in Jeddah, Riyadh, Dubai, Kuwait, Muscat, Manama, Cairo, Beirut, Amman, Doha and Damascus, in addition to affiliate offices in Istanbul, Casablanca, Tunis, and Algiers. Our team comprises more than 200 professionals representing 24 nationalities, with more than 60% of our workforce being women.
We are committed to nurturing local talent and are home to the largest number of Arabic-speaking professionals in the business. We communicate with passion and purpose and are playing a key role in advancing public relations in MENA from a doing industry to a ’thinking’ and ‘learning’ practice.
Our sustained success over the last two decades is the outcome of the energy, experience and expertise we bring to regional and international brands. We love storytelling and leverage the collective strength of our diverse network to create and communicate strong narratives that are rich, relevant and relatable.
We know the region, we know the people, we know what works, and we know how to make it work.