18/08/2023
A New Era of Advertising Powered by Google AI
Is the end of Google Ads customization specialists?
With this name in May, Google announced innovations that will soon appear when creating advertising campaigns. What will it be? The main idea is to integrate artificial intelligence when creating advertising campaigns in Google Ads, which should help speed up the creation of advertising campaigns and optimize them. Google claims that now all we have to do is add a link to our site and Google AI will do most of the work for us. What are the possibilities for this:
Collecting a semantic core (selection of relevant keywords), writing titles, descriptions, image creation and other resources for your campaign. That is, in simple terms, it will set up the entire advertising campaign from scratch to launch (with the exception of analytics).
According to Google last year, they began rolling out auto-generated assets (ACAs) for search ads, which use content from landing pages and existing ads to create titles and descriptions. Soon, this system will be supplemented with artificial intelligence to create and adapt search ads more efficiently.
And finally, let's talk about the Product Studio tool, which will help sellers save a lot of time and money when creating photos for their products. Now you can generate images for free and get even more value out of existing ones.
So what does this mean for companies and general users, and for customizers of course? I think that the launch of advertising will still be easier. Perhaps small companies can save resources on hiring designers, SEO specialists and copywriters. Large companies will get bolder solutions and ideas by diversifying outdated creatives. How will this affect Google Ads setup and campaign managers?
Personally, our opinion is that these tools are still quite raw. I already use the same Chat CPT, but rather more for ideas and rewriting than for the formation of something ready that you can immediately use. Although we do not exclude something more advanced, which I may not have heard of. Of course, part of the work will be simplified, but a person will check and make adjustments in any case. I would like to hope that the alteration will take less time than doing everything from scratch. The future has already arrived.
We look forward to seeing how it works.