23/12/2014
Simple Steps to Successful Email Marketing
by Beth Nagengast:
We've all heard the buzz about email marketing and how cost-efficient and easy it is to do. Email marketing helps businesses see instant sales from existing customers, but more importantly, it maintains and builds long-lasting, loyal relationships - which are the core of most successful businesses.
If you're already marketing via email, excellent! This article, the first of a two-part series, will provide useful tips to improve the results of your email campaigns and ideas to build long-term relationships with loyal customers
For those of you who haven't started email marketing, the time to start is now! You'll learn how to do it efficiently and effectively. The goal is two-fold: To do it the right way with the right tools.
The right way is sending compelling emails to customers and prospects that want to hear from you and have given you permission to contact them.
The right tools are at your fingertips and easy enough for anyone to use - as long as you have an email account, an Internet connection and a Windows or Mac OS computer.
There are ten steps to successful email marketing. We will discuss first six in this piece and the rest later. Here are the ten:
Step 1: Consolidating Your Names
Step 2: Build Your List of Email Addresses
Step 3: Develop Your Email Campaign Mix
Step 4: Write Your Emails
Step 5: Choose Your Recipients
Step 6: Send Your Email Blast
Step 7: Process Opt-Outs
Step 8: Process Bounced Emails
Step 9: Follow Up Step 10: Refine and Repeat