01/04/2021
Are you visible on search engines?
Here is how to find your target audience. 🖤👍
By finding Which generation does your target audience belong to?
X, Z, Y
All marketing strategy is based on identifying and knowing our target audience.
There are mainly 4 active generations
Baby Boomers: The group of population born between 1946 and 1964. Interested in the digital world, but not really used to it. Their favorite social media tools are Facebook, Google +, and Twitter.
Generation X: People who were born between 1965 and 1979, also called ‘digital immigrants’, ‘Gen X’ or ‘MTV Generation’. Considered at present as those that move the world at economic level. Tech-lovers, but still quite alien to the internet world, social media, or e-commerce.
Generation Y: Those born between 1980 and 1999, also known as ‘Millennials’. They grew with the internet, love social media as a communication tool, including blogs, videos, and addicted to their smartphones and tablets.
Gen Z: Group of people who were born from the year 2000. They are also identified with the name of ‘Centennials’. The Internet is part of their routine and daily life, as they are connected 20 hours a week to the internet by any of its forms. Their favorite social media are Instagram, Snapchat or YouTube.
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