Shamal Communications

14/08/2026

It’s been a strong week for Shamal Communications and, most importantly, for our clients 🎉

This week, our team secured 460+ pieces of coverage, generating $522K+ in AVE and an overall reach of 54M+, across a range of key campaigns and announcements.

From a hospitality-focused release for Arabian Travel Market, to WTM Spotlight Riyadh’s major partnerships and the Paperworld Middle East, Dubai 2026 launch, through to the opening of Benihana Ibn Battuta at Oaks Ibn Battuta Gate Hotel Dubai, owned by Seven Tides International, it’s been a week of strong stories and strong results.

It’s a great reflection of what can happen when strong stories, thoughtful strategy and close collaboration come together. From identifying the right angles to reaching the right audiences, every result is driven by the combined efforts of our team and our clients.

We’re proud to see our clients’ stories gaining visibility across leading industry publications, and even more proud of the team behind the work! 👏

A few snapshots from this week’s coverage below.

Here’s to strong stories, meaningful partnerships and another week of making an impact.

24/06/2026

🌍 The future of travel starts in Dubai.

From 14–17 September 2026, Arabian Travel Market returns to Dubai, bringing the global travel community together at a pivotal time for the industry.

As one of the world's most resilient and connected destinations, Dubai continues to lead through innovation, collaboration and confidence. Under the theme "Travel 2040: Driving New Frontiers Through Innovation and Technology," ATM 2026 will explore the trends shaping the future of global tourism.

📍 Dubai World Trade Centre
📅 14–17 September 2026

21/05/2026

Arabian Travel Market (ATM) 2026 confirms revised September dates

will now take place from 14–17 September 2026 at Dubai World Trade Centre, following consultation with exhibitors and industry partners to maximise participation and business opportunities.

The updated dates reflect ATM’s commitment to supporting the global travel and tourism industry and ensuring the strongest possible platform for networking, collaboration and growth.

📅 New dates: 14–17 September 2026
📍 Venue: Dubai World Trade Centre

Important Update

Arabian Travel Market (ATM) and ATM Travel Tech 2026, previously scheduled for 17–20 August 2026, will now take place from 14–17 September 2026.

The events will continue to take place at Dubai World Trade Centre.

All registrations and exhibitor bookings remain valid for the new dates.

We appreciate your continued support and look forward to welcoming the travel and tourism industry to Dubai this September.

Read the full announcement here:
English: http://spkl.io/6188Ahjkr
Arabic: http://spkl.io/6181AhjkV

12/05/2026

Periods of geopolitical uncertainty don’t just dominate headlines, they reshape how brands communicate.

Across the GCC, businesses are becoming increasingly mindful of tone, timing, and messaging as regional developments continue to influence markets, investor sentiment, tourism, logistics, and consumer confidence.

In moments like these, strategic communications become less about visibility and more about clarity, trust, and relevance.

We’re seeing several shifts in how organisations approach PR and media engagement:

1. Greater emphasis on executive visibility and reassurance
2. Increased demand for thought leadership over promotional messaging
3. Faster response cycles for media and stakeholder communications
4. Stronger focus on credibility, accuracy, and measured tone

For communicators, the challenge is balancing responsiveness with responsibility.

The brands that communicate best during uncertain periods are often the ones that remain calm, informed, and consistent, while continuing to add value to the wider conversation.

What do you think sets the best-communicating brands apart during uncertain periods?

30/04/2026

In April, the Shamal team delivered strong visibility for our clients across leading trade and business publications in the region and internationally - reinforcing their expertise and elevating their presence in key industry conversations.

Here are some of this month’s standout highlights:

Arabian Travel Market
ATM gained international traction with a multilingual feature in Travel2Latam - published in Spanish, English, and Portuguese - spotlighting the event’s leadership, its focus on diversity within the industry, the role of technology in shaping the future of travel, and ATM’s newly announced dates.

Following the strong momentum from March’s rescheduling announcement, TTG Asia also ran an in‑depth piece on ATM’s updated dates, further amplifying the story across the travel trade community.

Alpha Nero
We secured a feature in Logistics News ME exploring resilience in logistics and supply chains. The piece showcases Alpha Nero’s deep experience in retail fitouts and their ability to navigate complex supply chain challenges during periods of disruption - positioning them as a trusted partner in times of change.

You can read the full articles through the links below, or browse the coverage in the images provided.

https://lnkd.in/d_SagGiY
https://lnkd.in/dEUEyXK2
https://lnkd.in/dgpkCYmX
https://lnkd.in/deafbHXc

19/03/2026

Eid Mubarak 🌙

Wishing you and your loved ones peace, joy and prosperity!