Shamal Communications

21/05/2026

Arabian Travel Market (ATM) 2026 confirms revised September dates

will now take place from 14–17 September 2026 at Dubai World Trade Centre, following consultation with exhibitors and industry partners to maximise participation and business opportunities.

The updated dates reflect ATM’s commitment to supporting the global travel and tourism industry and ensuring the strongest possible platform for networking, collaboration and growth.

📅 New dates: 14–17 September 2026
📍 Venue: Dubai World Trade Centre

Important Update

Arabian Travel Market (ATM) and ATM Travel Tech 2026, previously scheduled for 17–20 August 2026, will now take place from 14–17 September 2026.

The events will continue to take place at Dubai World Trade Centre.

All registrations and exhibitor bookings remain valid for the new dates.

We appreciate your continued support and look forward to welcoming the travel and tourism industry to Dubai this September.

Read the full announcement here:
English: http://spkl.io/6188Ahjkr
Arabic: http://spkl.io/6181AhjkV

12/05/2026

Periods of geopolitical uncertainty don’t just dominate headlines, they reshape how brands communicate.

Across the GCC, businesses are becoming increasingly mindful of tone, timing, and messaging as regional developments continue to influence markets, investor sentiment, tourism, logistics, and consumer confidence.

In moments like these, strategic communications become less about visibility and more about clarity, trust, and relevance.

We’re seeing several shifts in how organisations approach PR and media engagement:

1. Greater emphasis on executive visibility and reassurance
2. Increased demand for thought leadership over promotional messaging
3. Faster response cycles for media and stakeholder communications
4. Stronger focus on credibility, accuracy, and measured tone

For communicators, the challenge is balancing responsiveness with responsibility.

The brands that communicate best during uncertain periods are often the ones that remain calm, informed, and consistent, while continuing to add value to the wider conversation.

What do you think sets the best-communicating brands apart during uncertain periods?

30/04/2026

In April, the Shamal team delivered strong visibility for our clients across leading trade and business publications in the region and internationally - reinforcing their expertise and elevating their presence in key industry conversations.

Here are some of this month’s standout highlights:

Arabian Travel Market
ATM gained international traction with a multilingual feature in Travel2Latam - published in Spanish, English, and Portuguese - spotlighting the event’s leadership, its focus on diversity within the industry, the role of technology in shaping the future of travel, and ATM’s newly announced dates.

Following the strong momentum from March’s rescheduling announcement, TTG Asia also ran an in‑depth piece on ATM’s updated dates, further amplifying the story across the travel trade community.

Alpha Nero
We secured a feature in Logistics News ME exploring resilience in logistics and supply chains. The piece showcases Alpha Nero’s deep experience in retail fitouts and their ability to navigate complex supply chain challenges during periods of disruption - positioning them as a trusted partner in times of change.

You can read the full articles through the links below, or browse the coverage in the images provided.

https://lnkd.in/d_SagGiY
https://lnkd.in/dEUEyXK2
https://lnkd.in/dgpkCYmX
https://lnkd.in/deafbHXc

19/03/2026

Eid Mubarak 🌙

Wishing you and your loved ones peace, joy and prosperity!

28/10/2025

Arabian Travel Market 2026 is redefining ultra-luxury travel ✨

From private aviation to yachting and lifestyle design, the future of high-end experiences is here.

Explore the new Ultra Luxury Lounge and meet the brands shaping tomorrow’s journeys 👉 http://spkl.io/6182AZGVE

ATM 2026 is leading the next era of ultra-luxury travel. Affluent Middle Eastern travellers are driving record growth, seeking transformative experiences that blend innovation, sustainability, and cultural significance.

This year, ATM raises the standard by showcasing advancements in private aviation, yachting, and lifestyle design, reflecting the convergence of luxury travel, technology, and modern living.

The new ATM Ultra Luxury Lounge provides a curated environment for high- and ultra-high-net-worth buyers to meet the world’s most prestigious travel brands.

Read more 👉 http://spkl.io/6182AZGVE

20/10/2025

May the Festival of Lights bring you joy, abundance and countless blessings.

03/09/2025

Arabian Travel Market has revealed the official theme for its 2026 edition: “Travel 2040: Driving New Frontiers Through Innovation and Technology.”

📅 Dates: 4–7 May 2026
📍 Location: Dubai World Trade Centre

ATM 2026 will explore how innovation is transforming every stage of the traveler’s journey, from AI-driven personalization to green aviation and immersive digital experiences. With the travel sector projected to serve 30 billion tourist visits by 2034, this is a pivotal moment for the industry.

🌟 Event Highlights:
ATM Travel Tech: Showcasing the latest in travel technology.
IBTM @ ATM: Connecting the global MICE community.
ATM Ultra Luxury Lounge: Exclusive luxury experiences.

More here: https://www.shamalcomms.com/media-room/arabian-travel-market-2026-theme-to-focus-on-the-future-of-global-travel/

ATM 2026: Driving New Frontiers in Travel 🌍

We’re thrilled to announce the theme for Arabian Travel Market 2026:
“Travel 2040: Driving New Frontiers Through Innovation and Technology.”

📅 Dates: 4–7 May 2026
📍 Location: Dubai World Trade Centre

ATM 2026 will explore how innovation is transforming every stage of the traveler’s journey, from AI-driven personalization to green aviation and immersive digital experiences. With the travel sector projected to serve 30 billion tourist visits by 2034, this is a pivotal moment for the industry.

🌟 Event Highlights:

ATM Travel Tech: Showcasing the latest in travel technology.
IBTM @ ATM: Connecting the global MICE community.
ATM Ultra Luxury Lounge: Exclusive luxury experiences.
Join us in shaping the future of global travel! 🌐

📖 Read the full press release here: http://spkl.io/6185AOfqd

27/06/2025

Wishing you peace, progress, and new beginnings this Islamic New Year!

06/06/2025

Shamal Communications wishes you and your loved ones a joyous Eid filled with peace, love, and countless blessings. Eid Al Adha Mubarak!

08/05/2025

What a fantastic Arabian Travel Market for the Shamal team! From contributing to a record-breaking attendance of over 55,000 visitors to managing a press centre with over 2,000 media professionals, this year’s show was a huge success.

We also had the privilege of working with top clients including the Germany Tourism, Tourism Malaysia, Oman's Ministry of Heritage and Tourism, Egypt's Ministry of Tourism and Antiquities وزارة السياحة والآثار, Amazing Thailand, طيبة للاستثمار and TIME Hotels to create strategic communications support through press conferences, interviews and media releases.

We’re already looking forward to next year’s event and to securing ’s place as a global leader in the travel industry!