Active Digital Marketing Communications

Active Digital Marketing Communications Active DMC is a UAE-based communications agency with Middle East regional reach since 2003. Active (Digital. Marketing.

Communications) came about from a strong desire to offer an integrated marketing consultancy to Clients, one that exudes passion for creativity, tailor made strategic thinking and results focused marketing activity across traditional, social and digital marketing platforms and outlets. We believe in pushing the boundaries and most importantly acting and delivering to the international standards th

at we uphold and respect and aspire to. It is this focus and the success to our Clients that it delivers that makes us the official partner to Hotwire. Active was founded in Dubai Media City in May 2003 and services the entire Middle East region from its hub in the UAE and with partners in Saudi Arabia, Egypt, Jordan and Turkey. Communications) acts as the guardian of its Clients integrated marketing and communication needs and does this for companies setting up in the region as well as those that have a presence here – giving them an experienced, knowledgeable and capable partner with whom to plan and execute effective marketing and communication strategies. Communications) prides itself on having structured and process driven systems in place that ensure that Clients receive a consistent and high level of consultancy based on an effective and proven approach to marketing in the region in tandem with a team of passionate and creative people that add their creativity and drive to the equation to deliver. Active is always keen to either define or agree key performance indicators with their Client so as to accurately measure the success of campaigns

Active (Digital. Communications) is Associate Members of the Chartered Institute of Public Relations on the United Kingdom as well as Full Member of the Middle East PR Association. By being involved with these two prestigious Associations – Active (D.M.C) – can offer its Clients informed and educated consultancy that is ethical and follows the best practice processes that are applied internationally.

Eid Al Adha Mubarak from all of us at Active.Wishing you and yours a joyful and blessed celebration.عيد أضحى مبارك ...
27/05/2026

Eid Al Adha Mubarak from all of us at Active.

Wishing you and yours a joyful and blessed celebration.

عيد أضحى مبارك

We've been producing video content for B2B tech brands in the Middle East for years — and one thing hasn't changed: the ...
11/05/2026

We've been producing video content for B2B tech brands in the Middle East for years — and one thing hasn't changed: the brands that get the best results are the ones that know exactly why they're making a video before they book the studio.

Video is a powerful format. But it's also the easiest format to waste budget on when the brief isn't sharp.

At Active Studios, strategy and production are part of the same conversation. That's how we make sure what gets made is actually worth watching.

Learn more: activedmc.com

Here's something the PR industry doesn't talk about enough: doing more is not the same as doing better.Rayan Abdulrahman...
05/05/2026

Here's something the PR industry doesn't talk about enough: doing more is not the same as doing better.

Rayan Abdulrahman from our team wrote a candid piece about moving into PR after nearly a decade in content, what surprised him, what he had to unlearn, and what he thinks separates the communicators who actually grow from the ones who just stay busy.

It's a grounded read for anyone in communications, whether you're just starting out or years in.

Read it here: https://activedmc.com/unlearning-the-grind-shifting-from-volume-to-value/

We're hiring — Junior Communications ExecutiveIf you've spent the last year writing about cloud infrastructure, enterpri...
29/04/2026

We're hiring — Junior Communications Executive

If you've spent the last year writing about cloud infrastructure, enterprise software, or emerging tech and you're ready to stop ghostwriting for one brand and start working across many - this might be for you.

At Active DMC, we work with some of the most interesting tech and corporate/ B2B brands operating across the UAE and GCC. That means press releases that actually get placed, media relationships that get built properly, and campaigns where you'll see the full picture - strategy, content, outreach, and results.

What you'll be doing from day one:
Writing: pitches, press releases, case studies, feature articles
Media outreach: building journalist and influencer relationships in the tech space
Campaign support: research, reporting, client calls, contact reports
Thinking: we expect ideas from everyone, regardless of title

What we're looking for:
Minimum 1 year in a communications, PR, or content role
Tech or B2B background (lifestyle and fashion: not this time)
Strong writer who reads the news obsessively
UAE-based or ready to relocate

This is an agency role. It's fast, it's varied, and the learning curve is real. If that sounds like the right next move, send your CV and a writing sample to [email protected]

Starting your career is exciting. But what happens when your first year also brings uncertainty you didn't plan for?Jana...
29/04/2026

Starting your career is exciting. But what happens when your first year also brings uncertainty you didn't plan for?

Jana Haidar from our team wrote a thoughtful and personal blog about navigating exactly that, keeping your focus, leaning on your colleagues, and remembering why purpose matters more than ever when things feel unclear.

It's a grounding read, whether you're early in your career or decades in.

Read it here: https://activedmc.com/finding-professional-purpose-in-uncertain-times/

B2B tech brands in the Middle East are investing more in communications than ever before — but the ones actually buildin...
27/04/2026

B2B tech brands in the Middle East are investing more in communications than ever before — but the ones actually building reputation are doing something different. They're not waiting for something to announce. They're building a point of view and showing up consistently, whether or not there's a campaign behind it. That's what integrated comms looks like in practice. And it's what we help our clients do.

What does your brand stand for beyond announcements? Learn more at activedmc.com.

Honest question: how many pitches have you sent that just... disappeared into silence?Our team, Maaz Khan wrote about ex...
22/04/2026

Honest question: how many pitches have you sent that just... disappeared into silence?

Our team, Maaz Khan wrote about exactly that. After close to a decade in PR, he sat down and reflected on the pitches that failed, and what they actually taught him about the craft.

It covers everything from journalists' overwhelmed inboxes to the rise of generic AI writing that all sounds the same, to why personalisation in 2026 means something completely different than it did five years ago.

Check it out: https://activedmc.com/what-i-learned-from-a-pitch-that-failed/

Easter reminds us that new beginnings are always possible.Wishing you a meaningful and joyful Easter.
05/04/2026

Easter reminds us that new beginnings are always possible.

Wishing you a meaningful and joyful Easter.

Eid Mubarak from all of us at Active! As the holy month of Ramadan comes to a close, we wish our clients, partners, and ...
20/03/2026

Eid Mubarak from all of us at Active!

As the holy month of Ramadan comes to a close, we wish our clients, partners, and friends a joyful Eid Al Fitr filled with peace, happiness, and meaningful moments with loved ones.

May this special time bring renewed energy, gratitude, and continued success for the months ahead.

This International Women’s Day arrives at a moment that reminds us just how powerful leadership, resilience, and unity c...
08/03/2026

This International Women’s Day arrives at a moment that reminds us just how powerful leadership, resilience, and unity can be.

Across the Middle East, women continue to shape communities, drive progress, and inspire meaningful change.

From entrepreneurs and educators to leaders across business, technology, and culture, women are helping build stronger, more connected societies. Here in the UAE, we see this every day through the remarkable women contributing to the country’s vision for growth and innovation.

Today, we celebrate the women across our region who lead with determination, uplift others, and continue to move our communities forward.

Happy International Women’s Day. 💜

Sawsan Ghanem
Joint Managing Director, Active DMC

Address

Dubai Media City, Loft Office 2, Entrance B, Office 212
Dubai
502152

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Sunday 09:00 - 18:00

Telephone

+97143900228

Website

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