RB Global - Tech, Destination and Sports

03/09/2025

https://ai.flyqatar.com/?selLang=en

Transport yourself into your very own personalised AI-powered video

28/07/2025

Still stoked to witness the audio track (music video) we created for Atlantis Resorts continue to live on and resonate, even years later. I also saw the cool edit from my recent trip back to Dubai on Emirates.

Some insight on why it's called 10:35? As per Tijs Michiel Verwest, aka DJ Tiesto (such a cool guy), that's the time of the night when the party starts vibing 🥳 🎉

🎥 Missed the bespoke Tiesto 10:35 Music video? Check it out here: https://www.youtube.com/watch?v=EXIWlRrkjKE&list=RDEXIWlRrkjKE&start_radio=1

Cheers to brave clients and brands disrupting the marketing landscape. Here's to more brands using music as a catalyst - fully aware of the significant developments my home country 🇿🇦 is making in this space. Watch this space...

Tiësto - 10:35 (feat. Tate McRae) (Official Music Video)Co-created with Atlantis the Royal, DubaiStream "10:35" - https://tiesto.lnk.to/1035IDDRIVE out now:...

28/07/2025

The best rule in business and life: Be Valuable. Contribute value. Everything else, like money, success, and influence, is just the exhaust.

If you want to earn more, don’t chase money, chase problems. Solve them. Scale the solution. That’s where real value is born. If you’re not creating value, nothing else matters. If you are, then everything else becomes fuel for your fire.

Success isn’t about noise or gimmicks. It’s about usefulness. Ask: “Did I make someone’s life easier, better, or more meaningful today?” If yes, the rewards will follow not out of luck, but out of impact.

23/07/2025

In recent years, I’ve had the privilege of playing a key role in shaping high-impact brand launches across Saudi Arabia, the UAE, and Qatar, by aligning brand strategy with business objectives and executing agile content creation and production alongside hyper-targeted media and digital strategy.

From NEOM’s Trojena to The Red Sea’s Shebara and Six Senses, and Atlantis The Royal, I’ve seen firsthand the meticulous craft required to build destinations of desire for the world’s most discerning audience: Ultra-High-Net-Worth Individuals (UHNWIs).

I’d love to hear your thoughts on the art of creating destinations that capture global attention.

What do you think it takes to shape the finest destination experiences in the world?

Read more here, https://www.linkedin.com/pulse/developing-blueprint-ultra-high-end-brand-building-middle-rush-bhana-xe5gc/?trackingId=Pn%2FPwZuzQBCXRZTUZYhC9g%3D%3D

📩 [email protected] | 🌍 www.rushbhana.com

23/07/2025

https://www.linkedin.com/posts/rushbhana_in-recent-years-ive-had-the-privilege-of-activity-7353749766297604098-qo1n?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAdxBwsBk2ihKMXU6r7-SOBu--VpHjvTjfE

In recent years, I’ve had the privilege of playing a key role in shaping high-impact brand launches across Saudi Arabia, the UAE, and Qatar, by aligning brand strategy with business objectives and executing agile content creation and production alongside hyper-targeted media and digital strategy. ...

16/06/2025

Paname 24, Paris | Grand Prix winners in the Outdoor Lions for ‘Olympic Games Opening Ceremony Paris 2024’.

Explore all winning and shortlisted work, exclusively on The Work |

This link will take you to a page that’s not on LinkedIn

10/06/2025

I've been a big advocate of the Middle East and have witnessed how tourism and destinations, particularly, have been at the forefront of the GCC economy. It's incredible, to say the least. And Eid Mubarak to my network.

It's only fitting to share some light on my home country, South Africa, after an unforgettable 20-year Grey High School reunion with my peers. And while the country is at an interesting time, I can't help but fall in love again with the beautiful people and landscapes, and I'm glad everyone is safe and sound :)

A quick stat on South Africa: 8.9 million international arrivals in 2024. Domestic tourism is generating over R120 billion. Tourism is making up 8.8% of GDP. What is evident is the quality of travel interest, which is longer stays, remote working, meaningful experiences, and higher spending per visitor.

Think of road trips, mountains, oceans, dolphins, the big 5, citrus farms, wine, braai's (BBQs), surfing, music, sports, minerals, manufacturing, farming. Where do I end? That's nine provinces (regions), 60+ million people influencing culture, leading to economic growth. The wildlife, beaches, and resorts across South Africa are undeniably some of the most stunning you will ever see as well.

Check out Shamwari Private Game Reserve, Sabi Sabi Private Game Reserve Kruger National Park to name a few.
Here's a cool tongue-in-cheek film by that fits perfectly with my post 😎

I’m continuing my short trip across South Africa - reconnecting with colleagues in Johannesburg, Cape Town, Port Elizabeth, and Durban. Feel free to reach out if you're keen to collaborate on growing your business or if you'd like to know anything about South Africa. I surely know a guy ;)

www.rushbhana.com




South Africa Tourism Online Visit South Africa

09/06/2025

New LinkedIn post :)

Eid Mubarak to my network, and I hope you have all had a wonderful break. I've been a huge advocate of the Middle East and have witnessed how tourism and destinations, particularly, have been at the forefront of the GCC economy. It's incredible, to say the least. It's only fitting to sha...

18/05/2025

https://campaignme.com/the-red-sea-saves-a-place-for-you-highlighting-the-pulse-of-people-in-paradise/ -3

The Red Sea partnered with creative agency Freedom, production house Beautiful Destinations, media agency Starcom, and destination communications partner, PRCO to bring the We've Saved a Place for You integrated campaign to life.

14/05/2025

FC Barcelona dropped its limited-edition Travis Scott kit.
Price? €399.
Units? 1,899.
Result? Sold out… in minutes.

People are calling it marketing genius. And they’re not wrong, but that’s not the full story. The real success? It’s in the perfect mix of timing, product, and brand alignment.

⚽ 𝗧𝗵𝗲 𝗧𝗲𝗮𝗺 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺
Barcelona is playing beautiful football again.
With prodigies like Lamine Yamal, Pedri, Gavi, Cubarsí, plus stars like Lewandowski and Raphinha, the squad’s got both global reach and flair.

And yes — they’re consistently beating Real Madrid.
That helps too.

📅 𝗧𝗶𝗺𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
This isn’t random. It’s Barça’s 125th anniversary, with El Clásico and Travis Scott’s Barcelona concert coming up this week.
The timing? Flawless.

🧵 𝗧𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘀
Nike is crushing it this season.
The home kit? Clean, minimal, sold out for months.
The away kit? Black, woven, high-end, always a fan favorite.
Even the bold green third kit is gaining traction thanks to a rotated Swoosh collectors can’t resist.

Now take that quality base…
Add Travis Scott’s 𝒞𝒶𝒸𝓉𝓊𝓈 𝒥𝒶𝒸𝓀 branding
Limit it to 𝟣,𝟪𝟫𝟫 units
Drop it quietly
Price at €399 (or €2,999 signed)
📈 It was never going to last.

🤝 𝗧𝗵𝗲 𝗦𝗽𝗼𝗻𝘀𝗼𝗿 𝗣𝗹𝗮𝘆
Let’s not overlook Spotify.
They didn’t just sponsor the shirt. They gave up their logo spot to Travis Scott.
That’s rare. And it speaks volumes.
It’s fan-first branding, aligned with a club that understands its culture and community.

🧠 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗳𝗼𝗿 𝗔𝗻𝘆 𝗕𝗿𝗮𝗻𝗱
Great marketing opens doors.
But great product and perfect timing lock the deal.

This wasn’t hype. This was strategy.

hashtag hashtag hashtag hashtag
hashtag hashtag hashtag hashtag

14/05/2025

14/05/2025

We've Saved a Place For You!

Brand Campaign is live for The Red Sea in Saudi Arabia.
Breathtaking resorts, stunning locations on land and sea, and a kickass team of crew and talent.

This was a special one—having to lead and manage two consecutive 7-day shoots was intense, to say the least. Watch out for the media rollout all over Dubai and Saudi Arabia.
Beautiful Destinations