Market Buzz

Market Buzz Market Buzz is a communications agency, providing SMEs with a voice for their messages since 2001

Market Buzz is a communications agency, providing strategic marketing support to existing and start-up, and small to medium enterprises, operating in the Middle East.

Someone sharing their contact details is not always asking for your marketing messages.They may have given you a number ...
28/09/2026

Someone sharing their contact details is not always asking for your marketing messages.

They may have given you a number for a delivery, exchanged business cards at an event or sent a question on WhatsApp. Adding them to a newsletter or broadcast list without a clear choice can leave a poor impression of your business.

Our latest post looks at why this is a PR issue, and how to check your email and WhatsApp lists before your next send.

https://www.themarketbuzz.net/a-new-contact-is-not-a-subscriber/

Does your website describe your business as innovative, sustainable, trusted or customer-focused?You’re not alone. These...
21/09/2026

Does your website describe your business as innovative, sustainable, trusted or customer-focused?

You’re not alone. These words appear on many business websites. But repeating a claim doesn’t make it more believable.

Try this simple evidence test.

Choose one important page on your website and highlight every claim. For each one, ask what evidence supports it and whether a reader can find that proof easily.

It could be a customer story, a measurable result, a recognised certification or a clear example of your work.

If you can prove the claim, show the evidence. If you can’t, clarify the wording or remove it.

Read the full post: https://www.themarketbuzz.net/the-evidence-test-can-your-business-prove-its-claims/

Most reputation problems don’t start with bad publicity.They start with something happening inside the business.A custom...
14/09/2026

Most reputation problems don’t start with bad publicity.

They start with something happening inside the business.

A customer complaint isn’t handled properly. A delivery is delayed. Data is compromised. Employees are unhappy with a decision. A supplier fails to meet the standards expected of them.

By the time the issue reaches the communications team, customers, employees or partners may already be talking about it.

This week’s PR tip looks at why communications needs to be involved earlier and includes a simple exercise to help businesses map five operational decisions that could affect trust.

Read it here:
https://www.themarketbuzz.net/your-biggest-reputation-risk-may-sit-outside-the-pr-team/

Planning to share the same announcement across every GCC market?Changing the country name and translating the press rele...
07/09/2026

Planning to share the same announcement across every GCC market?

Changing the country name and translating the press release into Arabic may look efficient, but it doesn’t make the story locally relevant.

Journalists and customers in the UAE may respond to very different proof points from those in Saudi Arabia, Kuwait, Qatar, Bahrain or Oman.

The facts should remain consistent. What may need to change is the context, local evidence, spokesperson, media target, timing and even the way the benefit is explained.

In this week’s blog, I take one sample announcement and show how it could be adapted for different Gulf markets.

Read it here:
https://www.themarketbuzz.net/why-one-message-wont-work-across-the-gcc/

Should your business comment on every major issue?No.A rushed statement can sound generic, performative or disconnected ...
31/08/2026

Should your business comment on every major issue?

No.

A rushed statement can sound generic, performative or disconnected from what the business actually does. Sometimes staying quiet is the more responsible choice.

But there are also times when silence can damage trust.

If an issue directly affects your employees or customers, or if the business has previously made public commitments around it, saying nothing may look like avoidance.

Before deciding, ask whether the issue is relevant, whether you have something credible to add and whether your silence is consistent with your actions.

Our latest PR tip offers a simple decision test to help businesses decide when to speak and when to step back.

https://www.themarketbuzz.net/when-silence-is-strategy-and-when-it-is-avoidance/

A visible founder can be one of a company’s greatest PR assets.But if all the trust, relationships and expertise appear ...
24/08/2026

A visible founder can be one of a company’s greatest PR assets.

But if all the trust, relationships and expertise appear to sit with that one person, the business may have a problem when they step back.

Growing companies need more than one credible voice.

A technical expert, customer experience leader or regional manager may already have useful knowledge to share. The next step is to define the subjects they can genuinely own and build their visibility gradually.

This doesn’t reduce the founder’s importance. It strengthens the business around them.

A useful test: if your founder stopped posting, speaking or giving interviews for three months, who else could represent the company credibly?

Our latest PR Tip explores how to build the next voices inside the business:

https://www.themarketbuzz.net/when-the-founder-steps-back-does-the-brand/

What would happen if the person responsible for your business communications became unavailable for 48 hours?Could someo...
17/08/2026

What would happen if the person responsible for your business communications became unavailable for 48 hours?

Could someone else access the website and social media accounts, approve a customer update or respond to a media enquiry?

Many small businesses understand the importance of being prepared. The problem is that too much information and authority often sit with one person, usually the founder.

Our latest blog includes a simple 48-hour test covering approvals, account access, staff communication, customers, media contacts, suppliers and the role of a named deputy.

It’s a useful way to find the gaps while there’s still time to fix them.

Take the 48-hour test: https://www.themarketbuzz.net/could-your-business-communicate-without-you-for-48-hours/

For many UAE businesses, WhatsApp has become an unofficial front office. It’s used for enquiries, documents, appointment...
10/08/2026

For many UAE businesses, WhatsApp has become an unofficial front office. It’s used for enquiries, documents, appointments, customer service and sales follow-ups.

WhatsApp Channels offer something slightly different. They allow businesses to share useful updates directly with people who have chosen to follow them, without creating another group or relying on a social media algorithm.

They can support PR by sharing company news, expert advice, event information, media coverage and leadership insights. But a Channel needs a clear purpose. If it becomes another stream of promotional messages, people will quickly mute it.

Here’s what to consider before adding a WhatsApp Channel to your communications plan:

https://www.themarketbuzz.net/should-whatsapp-channels-be-part-of-your-pr-plan/

Follow the Market Buzz Channel for practical PR advice and new articles:

https://whatsapp.com/channel/0029Vaf6tIi4dTnH2KDMAF0o

When someone searches for your business, does the information they find add up?Potential clients, journalists and partne...
03/08/2026

When someone searches for your business, does the information they find add up?

Potential clients, journalists and partners may compare your website, social profiles, leadership information, credentials, reviews and contact details before deciding whether to respond.

If the details are missing, outdated or inconsistent, they may hesitate. Another business may appear to be the safer choice simply because it is easier to verify.

Our latest blog explains how to conduct a simple audit of your business’s trust infrastructure.

Read the article and use the checklist:
https://www.themarketbuzz.net/is-your-business-easy-to-verify/

A good testimonial is always welcome. But “we were very happy with the service” doesn’t tell a potential customer why th...
27/07/2026

A good testimonial is always welcome. But “we were very happy with the service” doesn’t tell a potential customer why they should choose a business.

A useful customer story needs more substance. It should explain the problem, what was done and what changed as a result.

The summer slowdown is a good opportunity to review recent projects and gather this information before September. Look through emails, project reports, customer feedback and team notes. Identify the outcomes that can be supported by facts, figures or clear observations.

Remember to secure approval for any names, quotations, results, photographs and logos. If confidentiality prevents the customer from being identified, an approved anonymous case study can still demonstrate experience without breaking trust.

Read the latest Market Buzz blog for a practical guide to turning customer praise into credible commercial evidence:

https://www.themarketbuzz.net/customer-stories-without-the-empty-praise/

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