IMPACT BBDO

IMPACT BBDO IMPACT BBDO is a leading Regional Marketing Communications Group in MENAPAK that has been operating a

IMPACT BBDO is a leading Regional Marketing Communications Group in the Middle East North Africa & Pakistan that has been operating across the region for more than 40 years, delivering comprehensive communication solutions to a wide and prestigious base of multinational, regional and local clients. In 2010, BBDO Worldwide acquired a majority of Impact BBDO making it an OMNICOM subsidiary. OMNICOM,

the world’s largest communications group, is headquartered in New York, and traded on the New York Stock Exchange. www.impactbbdo.com
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And that's a wrap for us at the 2024 Cannes Lions International Festival of Creativity: our best performance ever with 8...
26/06/2024

And that's a wrap for us at the 2024 Cannes Lions International Festival of Creativity: our best performance ever with 8 trophies that include a Grand Prix and the MENA Network of the Year. And, as a special treat on the last day, our first Film Lion.

Congratulations and thank you to all our incredible brand partners, everybody we have collaborated with, and the talented teams that were involved in these amazing projects.

BBDO Worldwide

IMPACT BBDO has been named the 2024 Regional Network of the Year for the Middle East and North Africa at Cannes Lions In...
22/06/2024

IMPACT BBDO has been named the 2024 Regional Network of the Year for the Middle East and North Africa at Cannes Lions International Festival of Creativity - the 7th year in a row that we have led the regional rankings at this most prestigious of shows.

We bring home a good pride of Lions: 7 in all. A Grand Prix - our fourth in five years, a Gold, two Silvers, three Bronzes and several shortlists. These go across offices in 5 markets, and represent 6 different brand partners. The Grand Prix is the only one this year for the region, as is the Lion in Film for Cairo. We are also proud to have repeated a Lion in the Glass category.

We cannot be more thankful to have partners who share our commitment to making the most creative, and the most effective, work in the world. Congratulations to everybody who is part of this magical moment.

Here's to

We are deeply saddened to announce the passing of Alain Khouri, the visionary founder of Impact BBDO. Alain launched the...
18/06/2024

We are deeply saddened to announce the passing of Alain Khouri, the visionary founder of Impact BBDO. Alain launched the agency in 1971 with a dream to revolutionize the advertising industry. Over the next four decades, his unwavering commitment to excellence established a legacy that has shaped Impact BBDO into the leading regional marketing communications group. Alain retired in 2011, leaving behind an immeasurable impact on the industry and on all who had the privilege to work with him. Though he is no longer with us, his impact endures

We are proud to have been named Best Network: Middle East & Africa, at the Campaign Global Agency of the Year Awards, fo...
14/06/2024

We are proud to have been named Best Network: Middle East & Africa, at the Campaign Global Agency of the Year Awards, for the third consecutive year.

Campaign's Global Agency of the Year Awards are the benchmark for the marketing communications industry, showcasing creativity, effectiveness, new business performance, thought leadership, innovation, culture and values. all these factors are considered in awarding the best agencies and networks around the world.

A big thank you to all our incredible brand partners, and our amazing talent, who continue to make some of the most creative and effective work in the world.

Campaign Middle East BBDO Worldwide

24/04/2024

IMPACT BBDO are thrilled to reveal epic new work for our brand partner Etihad Airways, featuring Manchester City Football Club playing at the stunning new home of Etihad - Zayed International Airport in Abu Dhabi.

The incredible football play-off was filmed live at the new airport at peak hours, much to the delight of lucky travelers that day, and would not have been possible without the trust and down-to-the-minute collaboration with our partners.

A big thank you and congratulations to our brand partner Etihad who share our vision to keep making great work time and time again, Manchester City Football Club for quite literally bringing their A game, our incredible director Tom Day and our production partners Boomtown Productions and SIXIÈME SON, and of course Abu Dhabi Airports, who seamlessly secured a roaming cast and crew of about 100 through a working international airport.

As Pep says in the film, “football should be fun” – and so too, should the work. And this was certainly a thrill to bring to life.

BBDO Worldwide

09/04/2024

Eid Mubarak from our family to yours! 🫶🏼✨

For the second year in a row, IMPACT BBDO has been ranked the No.1 agency in the Middle East and Africa on the WARC Crea...
15/03/2024

For the second year in a row, IMPACT BBDO has been ranked the No.1 agency in the Middle East and Africa on the WARC Creative 100 Rankings. It’s also the second year in a row that we are listed among the Top 10 agencies in the world.

The WARC Creative 100 is a ranking of the world’s most awarded companies for creativity. It acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers.

IMPACT BBDO is the only Middle Eastern agency to be listed in the global Top 50.

Congratulations to our amazing teams and our incredible brand partners, without whom this would not be possible.

BBDO Worldwide

11/03/2024

Wishing you a blessed Ramadan.

30/12/2023

What a year it has been for us. From shattering all sorts of records for the region - such as being No.1 Agency in MENA 17 times at various award shows - to creating groundbreaking work that has delivered spectacular results for our brand partners.

2023 was a big year for the industry in Middle East: it was the first time in history a creative agency from the region was named amongst the Top 10 Agencies in the World on two global rankings - WARC and the Drum's World Creativity Index. It was also the first time that the Middle East sent a jury president to Cannes Lions in their 70-year history.

IMPACT BBDO has had a history of setting high benchmarks for the region, and 2023 was no different. We owe it all to our brand partners who share our vision of creating the most creatively effective work in the world, and to our incredible teams who are relentless in their passion and commitment. Thank you.

Here's to 2024 and raising the level of creativity in the Middle East even higher.

Cannes Lions International Festival of Creativity BBDO Worldwide

In 2023, IMPACT BBDO was named Agency of the Year or No.1 Agency in the Middle East on sixteen occassions. It stands to ...
10/12/2023

In 2023, IMPACT BBDO was named Agency of the Year or No.1 Agency in the Middle East on sixteen occassions. It stands to reason that we would also pick up this 17th, and very special, one: the Campaign Middle East Agency of the Year Award for 2023.

What's special about the Campaign Middle East Agency of the Year Awards is that they are judged not only on the quality of the work, but also the culture of the agency, business results, commitment to diversity and inclusion, recognition, and general contribution to moving the industry forward in the region. Essentially, everything.

Being the best to us means having the best partners, the best brands, and the best people to work with. We are fortunate to have all those, with whom we share this special award.

A special thanks also to the team at Campaign magazine, and to the 2023 jury.

BBDO Worldwide

Besides being named the 2023 MENA Network of the Year at Cannes Lions International Festival of Creativity, we are super...
03/10/2023

Besides being named the 2023 MENA Network of the Year at Cannes Lions International Festival of Creativity, we are super proud of having achieved this new benchmark for the region. The No.3 Agency in the world on the "Good" track, according to the 2023 Lions Creativity Report released last week. The ranking lists agencies that "use creative communications to shift culture, create change and positively impact the world."

Congratulations to all our brand partners and our teams who believe in the power of creativity.

BBDO Worldwide

The 2023 MENA Network of the Year trophy at Cannes Lions International Festival of Creativity was presented to our Chair...
19/09/2023

The 2023 MENA Network of the Year trophy at Cannes Lions International Festival of Creativity was presented to our Chairman and CEO Dani Richa and his team, at an event organized by Motivate Val Morgan in Dubai.

This is the fifth year in a row that IMPACT BBDO has been named the Leading Agency or Network in MENA, continuing to set ever-new standards in the region's creative landscape.

Dani Richa said, “We are thrilled to be named the Regional Network of the Year at the Cannes Lions Festival. Winning prestigious accolades like the show's only Gold Glass Lion, and a Grand Prix for the third time, highlights our commitment to excellence. These prestigious accolades not only celebrate our success but also reflect remarkable talent and work being produced all across our region.”

Congratulations to our brand partners, without whom none of this would be possible, and to all the teams that contributed to this magnificent win.

BBDO Worldwide

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