TBWA \ RAAD

TBWA \ RAAD Launched with the battle-cry ‘Change the Rules’ TBWA\RAAD has been continuously disrupting the conventions of communications across the region.

TBWA\RAAD is one of the most awarded agencies in the region and was ranked 16th most awarded creative agency in the world by The Big Won Report, and 8th bravest agency on the planet by Contagious Pioneers. TBWA\RAAD Middle East was established in the United Arab Emirates, on February 23, 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. We operate a team of more than 600 people across three main divisions – advertising, digital and public relations.

26/05/2026

Warm wishes for a blessed Eid Al Adha from all of us at TBWA\RAAD.

Today is truly special as we celebrate our dear CEO, Reda Raad.Thank you for always guiding us forward and leading by ex...
22/05/2026

Today is truly special as we celebrate our dear CEO, Reda Raad.

Thank you for always guiding us forward and leading by example!

Happy birthday Reda! 🎂

21/05/2026

The only Yellow Pencil across MENA.
One of just 38 awarded worldwide.

Excited to bring it home for “Laws Under Attack,” our campaign created with the International Committee of the Red Cross to defend one simple truth: hospitals, ambulances, schools, and civilians are not war targets.

A huge congratulations to our client and every pirate who brought their talent, passion, and belief into this work. We couldn’t be prouder!🎉🏴‍☠️

&ad

06/05/2026

Plot twist 👀

’s Chedrawi is not done yet… and he’s not alone.

Episode 2 might give fans a little hope… or raise even more questions.

Will he make a comeback, or give up for good?

Episode 3 will clear things up. Stay tuned!

#شيدراوي

04/05/2026

KFC’s Chedrawi Cheese disappeared 😭🧀

Fans in KSA lost it! Speculation spread fast, drama followed, and some even tried recreating their favorite cheddar sauce at home.

So, we gave the internet a storyline, turning the meltdown into a trending AI-generated series for our client , humorously imagining the reason behind the Chedrawi shortage.

Episode 1 doesn’t end well. Is he gone for good?

Stay tuned to find out 👀

#شيدراوي

Nice ads don’t unlock budgets anymore.Our Executive Creative Director Frederico Roberto () speaks with on why the ideas...
21/04/2026

Nice ads don’t unlock budgets anymore.

Our Executive Creative Director Frederico Roberto () speaks with on why the ideas that win budgets are the ones built to solve business problems across culture, creators, retail, and commerce.

Full Q&A in the 🔗 in bio.

So proud to share that our CCO Derek Green is judging the Industry Craft Lions at this year! 🙌He’s excited to see work ...
17/04/2026

So proud to share that our CCO Derek Green is judging the Industry Craft Lions at this year! 🙌

He’s excited to see work that is beautifully intentional, obsessed with every detail, and looking forward to celebrating the best creative work that drives our industry forward. 🏴‍☠️

16/04/2026

Proud of the UAE. Proud to tell stories that honor its journey.

For Nissan Middle East, we turned a moment of national pride into a story of shared progress, resilience, and belonging.

A film that raises the flag, and the spirit behind it, even higher.

15/04/2026

Born here. Built here. Proud here. 🇦🇪

TBWA\RAAD has called the UAE home for 25 years. And every day, this nation gives us more reasons to be proud.

For the UAE. With the UAE. Always. 🇦🇪

Address

Emaar Square, Building 1
Dubai
P.O.BOX40604

Opening Hours

Monday 09:00 - 18:30
Tuesday 09:00 - 18:30
Wednesday 09:00 - 18:30
Thursday 09:00 - 18:30
Sunday 09:00 - 18:30

Telephone

+97144258888

Website

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