TBWA \ RAAD

TBWA \ RAAD Launched with the battle-cry ‘Change the Rules’ TBWA\RAAD has been continuously disrupting the conventions of communications across the region.

TBWA\RAAD is one of the most awarded agencies in the region and was ranked 16th most awarded creative agency in the world by The Big Won Report, and 8th bravest agency on the planet by Contagious Pioneers. TBWA\RAAD Middle East was established in the United Arab Emirates, on February 23, 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. We operate a team of more than 600 people across three main divisions – advertising, digital and public relations.

Our Group Creative Director, Rita Nasr, has been invited to join Cresta Awards 2026 Jury.Looking forward to a year of bo...
27/08/2026

Our Group Creative Director, Rita Nasr, has been invited to join Cresta Awards 2026 Jury.
Looking forward to a year of bold ideas, brilliant craft and creative work that pushes the industry forward.

Congratulations, Rita!

25/08/2026

“I’ve always treated every job I’m in as if I’m the CEO of that job.”
Thierry Sabbagh, Divisional Vice President and President, Middle East, KSA, India and CIS, Nissan and INFINITI, sat down with Reda Raad for the very first episode of Built to Last, in a conversation about leading a brand that has been present in the region for over 70 years.

What they covered:
• The moment the Nissan Patrol became more than a car
• The first decision Thierry made when the crisis escalated
• What authenticity actually means when your customers are counting on you
• The advice every young leader needs to hear

31 minutes of honest conversation, zero fluff.

🎥 Watch the full episode now: https://youtu.be/uH938Djv4Dc

The latest edition of The Stable’s Chats features our Executive Creative Director, Frederico Roberto (Frederico Roberto)...
05/08/2026

The latest edition of The Stable’s Chats features our Executive Creative Director, Frederico Roberto (Frederico Roberto) as he shares a memorable story about rejection, persistence, and an award-winning idea that almost never happened.

Read how a “no” can become the most invigorating fuel. 🔗 in bio.

04/08/2026

A new look. The same Pirate spirit. 🏴‍☠️

We’re not just a network. We’re a collective.

In a world where it’s becoming harder than ever for brands to stand out, the ones we remember all have something in common.

A color. A shape. A movement. A feeling.
That’s the thinking behind DXD, ’s global design studio.

Today, we’re bringing that philosophy to life in our own brand.

Introducing the new TBWA identity.

03/08/2026

What’s one piece of advice every young creative should hear?

At Pirates Academy, we asked our leadership team to share their thoughts on the qualities, skills, and mindset that help the next generation of creative talent thrive.

Years of experience, packed into a few lessons for ambitious talents stepping into the world of advertising. 🏴‍☠️

ArabAd’s latest Cannes Lions feature takes a closer look at MENA’s performance this year through the eyes of industry le...
29/07/2026

ArabAd’s latest Cannes Lions feature takes a closer look at MENA’s performance this year through the eyes of industry leaders.

Our Chief Creative Officer and Industry Craft juror, Derek Green, shares his perspective on the judging standards, this year’s outcome, and the future of regional creativity.

Read the full article in the 🔗 in bio.

24/07/2026

Pirates Academy 2026: officially a wrap ☠️

This summer, a group of ambitious minds joined us at the home of Disruption®, diving into creativity, media, strategy, social, and innovation through real briefs, real mentorship, and real client work.

They came in curious, they’re leaving as Pirates. 🏴‍☠️

Ray, Sarra, Moeen, Leen, Tarek, Rayya, Faris, thank you for the energy, the questions, and the fresh perspective. This is just the beginning.

Think you’ve got what it takes to join the next crew? 👀 Send your CV to [email protected]

rayasmxr .gherib mau3een leen_owaidat Tarek Adib 🇵🇸 rayyaloutfi faris.ᐟ

21/07/2026

Best Workplaces 2026. 🏴‍☠️ Back-to-back GPTW Certification. Campaign’s World’s Best Place to Work, Global and Middle East. Fast Company’s Most Innovative Companies and Brands That Matter.

Different lists, same thread: our people.

Thank you to every Pirate for building this, one day at a time.

Find out more in the 🔗 in bio.

Great Place To Work ME

10/07/2026

That was Edition 01.
BETA will be back.

Excited to share that Noor Akar, Group Creative Director at TBWA\RAAD, is joining the Athar Festival Advisory Board for ...
10/07/2026

Excited to share that Noor Akar, Group Creative Director at TBWA\RAAD, is joining the Athar Festival Advisory Board for 2026. 👏

Joining a distinguished group of industry leaders, Noor will help shape a festival programme that reflects the future of creativity and marketing while supporting meaningful conversations across Saudi Arabia and the wider region.

Congratulations Noor and see you all at Athar this November!
noor Athar - Saudi Festival of Creativity

Address

Emaar Square, Building 1
Dubai
P.O.BOX40604

Opening Hours

Monday 09:00 - 18:30
Tuesday 09:00 - 18:30
Wednesday 09:00 - 18:30
Thursday 09:00 - 18:30
Sunday 09:00 - 18:30

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+97144258888

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