It is the overall managing company for several key advertising, marketing, PR and media companies in the Middle East. The Promoseven group which includes FP7, Albert Promoseven, Promoseven McCann, FP7 and Rawan Promoseven is the largest advertising agency network in the region and is a key part of MCN. Promoseven have offices in 14 countries in the MENA region. The three media agencies at MCN are
UM (previously known as UM7) – a leading media planning, buying and communications planning agency, Initiative Media and Magna Global. A major creative driven agency at MCN is LOWE MENA – a brand that’s well known in the region for its creative output and its ‘high value ideas.'Lowe have multiple offices across the region. Momentum – which is the demand activation and retail specialized agency is also part of the MCN network. MCN also includes Weber Shandwick (PR & Advocacy), Promoseven 360, MRM Worldwide, McCann Healthcare and Innovations_Digital. There are a total of 54 different agency offices in 16 cities, across 14 countries under the MCN banner. MCN is headed by Ghassan Harfouche, CEO and Mohamad Haidar is the COO. MCN is part of the Interpublic Group (IPG) – the world's leading advertising agency network.
