BPG Group

BPG Group BPG is a fully-integrated agency with customer experience (CX) at our core. GAME CHANGING IDEAS

It’s the Holy Grail of the communications business.

Since 1980, we have helped ideas, initiatives and brands come to life, transform, and win hearts, minds and market share across the Arab world and beyond. Find it, and clients will chant your praises. Miss it, and your campaigns will pass
like a ship in the dark. To us each challenge is special - from brands that are market leaders, yet need to earn their consumers’ loyalty each day, to others tha

t
have limited budgets, yet are challengers in their markets. Big, enduring ideas that grow our clients’ business and change the competitive landscape is what we do best. You could say
that’s a skill we’ve nailed. And it’s what’s kept our clients coming back to us for over three decades.

We were thrilled to welcome Faheem Ahamed, Group Chief Marketing and Communications Officer at G42, and former BPG team ...
22/11/2024

We were thrilled to welcome Faheem Ahamed, Group Chief Marketing and Communications Officer at G42, and former BPG team member for over a decade, as a guest speaker at BPG Group!

Faheem shared his insightful thoughts on AI, saying, "AI is a scalpel – still being used in surgery, saving countless lives. It's a tool for humanity and the future. It can do great good and be destructive. It's how we use it."

At G42, the team are on a mission to invent a better everyday, and we look forward to hearing more about the innovations shaping the future.

We're thrilled to announce that BPG has been honored with the Brand Leadership Award at this year’s The Middle East Lead...
23/10/2024

We're thrilled to announce that BPG has been honored with the Brand Leadership Award at this year’s The Middle East Leadership Awards.

Here’s to creating the next wave of inspiring brand stories! 🏆

From creative agencies to innovation hubs with Dominic Stallard. At BPG’s 28th Annual Offsite- Arabian Lions, Dom, found...
21/10/2024

From creative agencies to innovation hubs with Dominic Stallard.

At BPG’s 28th Annual Offsite- Arabian Lions, Dom, founder of The The XMakers, Singapore and award-winning Experience Center Leader at PwC South East Asia Consulting, Chief Creative Officer of Saatchi & Saatchi Singapore, Leo Burnett, Lowe Worldwide, and former Creative Director of BPG Group, shares insights into blending creativity with experience strategy.

He emphasizes Human-centered Design principles, focusing on values like desirability and usability, business viability, and technological feasibility.

Dom advises empathy with customers, defining compelling problems, ideating bold ideas that spark passion, creating quality solutions and testing with honest feedback. A well-executed launch turns these insights into winning results.

Day 2 Highlights from the 28th Annual BPG Camels Offsite! 🐪🏆 In a marathon of creativity, 11 cross-functional teams, spa...
20/10/2024

Day 2 Highlights from the 28th Annual BPG Camels Offsite! 🐪🏆

In a marathon of creativity, 11 cross-functional teams, spanning geographies and disciplines, collaborated intensely over 7-8 hours. Each team tackled unique client briefs, crafting award-winning integrated marketing solutions and presented them to a jury.

Jury members included Sonal Dabral - Founder Creative Consultancy, Tribha and former CCO/Chairman of Bates Asia, Mariagrazia De Angelis - GM of Landor MENA), Dominic Stallard - Founder, The XMakers, Clark Williams - Director Marketing & Communications - NEOM, and Ravi Rao -Strategic Consultant to BPG Group and former GroupM MENA CEO.

Congratulations to our winners!
Each winning team comprised members from diverse countries and roles.

🥇 Gold: Led by Dina Najim, Business Director, BPG Arabia, (Jeddah)
🥈 Silver: Led by Bashar Alhamad, Business Director, BPG Kuwait
🥉 Bronze: Led by Benjamin Schwartz Schwartz, VP - Client Services, BPG UAE

Kudos to all the teams for their hard work, passion and brilliant ideas!

Toby H***e, Global Client Lead at WPP and former Vice Chairman of Wunderman Thompson Worldwide, CEO of JWT Europe, MD of...
18/10/2024

Toby H***e, Global Client Lead at WPP and former Vice Chairman of Wunderman Thompson Worldwide, CEO of JWT Europe, MD of Young & Rubicam, and Director of BPG Group since 2000, shared his perspective on why creative awards matter at our offsite!

He highlighted "the significance of creative awards as a shared language of excellence that aligns strategy and signals value to clients and peers. Awards validate creative thinking, foster ambition, attract and retain top-tier talent, and build client trust.

"They also enhance brand reputation, with creative brands achieving 2.4x higher income growth over five years (BAV, 2023). Awards also amplify campaign impact through earned media, demonstrate the power of data-driven creativity, and underscore a commitment to continuous innovation and future investment in creativity."

Road to Cannes with Sonal Dabral 🎥✨Dabral, founder of Tribha, is a creative leader with 30+ years of experience and form...
17/10/2024

Road to Cannes with Sonal Dabral 🎥✨

Dabral, founder of Tribha, is a creative leader with 30+ years of experience and former CCO Ogilvy Singapore, CCO & Chairman DDB India, Bates Asia, and Vice Chairman Ogilvy India.

At our offsite, he shared insights from his Cannes Lions jury experience and emphasized, “Winning at Cannes isn’t just about good work—it’s about work that moves people emotionally, intellectually, or politically. It's about taking risks and being bold.

His key takeaways:
Originality: Innovative ideas that breaks the mold
Impact: Emotional or intellectual resonance that moves the audience
Craftsmanship: Flawless ex*****on
Relevance: Aligning with brand values

Our Group CEO Avi Bhojani dove deep into the essence of our culture at BPG’s 28th Annual Offsite- BPG Camels. “Culture i...
16/10/2024

Our Group CEO Avi Bhojani dove deep into the essence of our culture at BPG’s 28th Annual Offsite- BPG Camels.

“Culture is more than just words on paper, PPT slides or posters on walls.

From collaboration without ego to embracing innovation and staying client-centric, we’re reminded: Ideas have no seniority, and we all bring something valuable to the table. Together, we push for excellence, celebrate success, and stay human by design.”

At our offsite, we celebrated 35 nationalities and the diversity that makes us who we are, reinforcing the values that u...
15/10/2024

At our offsite, we celebrated 35 nationalities and the diversity that makes us who we are, reinforcing the values that unite us. From every conversation to every shared experience, we embraced being one team—whether in Dubai, Saudi, Kuwait or beyond—breaking barriers across departments and locations.

We highlighted our commitment to equality, recognizing that language, beliefs, or backgrounds enrich our culture. With our clients at the heart of everything we do, we reflected on how their success drives us forward.

And true to our spirit, we balanced working hard with celebrating harder, forging deeper connections and leaving inspired to grow together as one.

What an incredible start to our offsite! Day 1 was all about learning from an amazing lineup of industry creatives, spar...
14/10/2024

What an incredible start to our offsite! Day 1 was all about learning from an amazing lineup of industry creatives, sparking new ideas, and reinforcing the values that drive us. Moments like these remind us that building strong connections fuels our creativity and innovation. Here’s to raising the bar together and making every moment count!

Address

EMAAR Business Park, Building 3, Level 5
Dubai

Opening Hours

Monday 09:00 - 00:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 17:00
Sunday 09:00 - 18:00

Telephone

+97145065555

Website

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Our Story

We’ve changed the way our clients’ brands are perceived by the audiences they crave. We’ve enhanced reputations, amplified client media exposure and guided brands to invigorated positions in a market constantly in flux. We’ve even contributed to Dubai’s own change—from a retail magnet to a powerful knowledge economy—and proudly lay claim to a unique heritage of having been on the ground in the UAE for 38 years.

From our strategic consultants and media experts to creative thinkers and PR advisors, BPG boasts a solid base of both seasoned professionals and daring innovators who are at home with the unconventional. We are a unique agency – one that is truly integrated by design.

From our regional hubs in Dubai and Kuwait, our multinational team is committed to one goal: making our clients more relevant, engaged and successful than ever.