Iris PR

04/09/2026

A well-planned public relations strategy helps a company clarify its communication goals, strengthen its reputation, and support sustainable business growth. This article outlines practical steps for developing a PR strategy that can help your business grow in Dubai and across the wider MENA region.
For more information, please read our latest blog: https://irispr.net/blog/how-to-build-a-pr-strategy-to-support-business-growth-in-dubai/

08/07/2026

The benefits of thought leadership are clear: it results in a stronger profile, a reputation for expertise, invitations to speak at events, media interviews, panel discussions, and even the possibility of a book deal. Read about the top strategies PR agencies use to position clients as thought leaders! Here is a link to our blog: https://irispr.net/blog/how-thought-leadership-transforms-public-relations-musings-of-a-dubai-pr-agency/

10/04/2026

In challenging times, stakeholders look for leadership, transparency, and direction. Communicate what is changing, what remains stable, and how you will move forward—across internal teams, customers, partners, and the wider market. Crisis communications is key! Read our blog on crisis communication: https://irispr.net/blog/why-hire-a-crisis-pr-agency-in-dubai/

27/03/2026

Tomorrow March 28, 2026 is Earth Hour. Let’s join this annual sustainability initiative by switching off lights and electronics from 8.30 PM to 9.30 PM.

06/03/2026

A successful PR campaign that is innovative and executed well can ensure the success of your business in a multi-cultural market like Dubai. Selecting the ideal PR firm that matches your goals involves evaluating several important factors. Let’s explore what those are! Here is a link to our blog: https://irispr.net/blog/key-factors-to-consider-before-hiring-a-pr-agency-in-dubai/

23/12/2025

We wish you a Merry Christmas and a Happy New Year!

17/12/2025

What are the communications trends that will shape 2026?

23/10/2025

Strategic PR counsel is essential for every company, and your relationship with your agency is crucial to ensuring that strategic communications goals are met. Read our latest blog on tips to ensure an effective working relationship with your PR agency - https://tinyurl.com/4emm6a7b

27/08/2025

With the business and legal environment in the UAE constantly evolving, hiring a PR company in Dubai can help you to navigate the country’s competitive business environment. Click here to read our latest blog on the impact of PR agencies in your business transformation.

Dubai is a modern, thriving city with many opportunities. Its lively culture, liberal economy and business-friendly environment have made it a regional

25/08/2025

In times of crisis, Public Relations companies play a key role in protecting the reputation of the business by developing a rapid response plan, crafting consistent key messages, managing media and public perception, and producing positive content to protect a brand's reputation during and after a crisis.