26/05/2026
LUE was created to feel like confidence in visual form bold, feminine, playful, and full of energy.
The inspiration behind this brand came from modern beauty culture, glossy aesthetics, expressive colours, and that effortless glow that makes a girl feel confident without even trying 💫
I wanted the identity to feel fresh and eye-catching while still keeping a soft and stylish balance. From the typography to the colour direction and overall visuals, every detail was designed to create a brand that feels vibrant, youthful, and full of personality.
LUE is not just about beauty it’s about self-expression, confidence, and owning your glow unapologetically ✨
If you’re looking for branding, logo design, packaging, Instagram design, or AI-powered viral content for your business, I’d love to help bring your vision to life.
Bookings are now open, DM me to get started 🫶🏻
visualidentity socialmediadesign creativebranding branddesigner packagingdesign beautybrand instagrambranding