19/01/2026
The brands that will lead are the ones that anchor their social presence in a strong ‘why’, a clear reason to exist, a strong cultural or functional value, and a narrative that extends beyond the feed.” , Business Director, Liwa, quoted in the new report on Social-First Trends 2026 from .nordics and .
The trend is your friend, and Puja joins expert professionals from around the world to predict what’s in, what’s out, and who would shine in an ecosystem increasingly being shaped by social. “The phrase ‘social-first’ itself is outdated. Social is a meaningful trigger to spark conversations that go way beyond, into other media. And that’s how deep, immersive experiences for customers can be created. We’re living in truly exciting times!"
Catch her complete interview now
