Liwa Content Driven

Liwa Content Driven Dubai | New York | Colorado | Mumbai Welcome to Liwa Advertising, a Dubai based agency with over 24 years' experience in the GCC markets.

We enjoy a high hit rate with the projects we handle – mainly because we involve ourselves from scratch and fashion the communication with the marketing objectives in mind. The result: Tailor made strategy and creative that often delivers a brief plus. Strategy rooted in research and aligned with market realities. And creative that complements the strategy with unprecedented freshness. Both, with

a 360-degree perspective that enables maximizing client budgets. Keep watching this space for more from us.

The brands that will lead are the ones that anchor their social presence in a strong ‘why’, a clear reason to exist, a s...
19/01/2026

The brands that will lead are the ones that anchor their social presence in a strong ‘why’, a clear reason to exist, a strong cultural or functional value, and a narrative that extends beyond the feed.” , Business Director, Liwa, quoted in the new report on Social-First Trends 2026 from .nordics and .

The trend is your friend, and Puja joins expert professionals from around the world to predict what’s in, what’s out, and who would shine in an ecosystem increasingly being shaped by social. “The phrase ‘social-first’ itself is outdated. Social is a meaningful trigger to spark conversations that go way beyond, into other media. And that’s how deep, immersive experiences for customers can be created. We’re living in truly exciting times!"

Catch her complete interview now

07/10/2025

Episode 2 is now HERE!!

Partnered with and .arabia to produce “Pantene Oil Replacement Crew to the Rescue!” Episodes

Stay tuned for more!

P&G Team:
Zainab Assaf
Yasmine Badaoui
Hoda Ali
Dalbag Khaira

Leo Burnett Team:
- Executive Creative Director
Mohamed Eltibi - Business Lead
Fabienne Weiszegger - Creative Director
Jana Abi Hassan - Art Director
Georges Ghanem - Senior Copywriter
Celine Nakhoul - Senior Executive
Karim Koleilat - Agency Producer

Liwa Team:
Executive Producer: .rege
Executive Producer:
Director:
Senior Producer:
Production Manager:
ART:
Post Producer:
Production Manager:
Production Co-ordinator & BTS: .tomsart
Production Assistant: Nataly Tamer
Wardrobe Stylist:
Wardrobe Assistant Maria
Make-up Artist:
Make-up Assistant: Yuliia
Hair Stylist:
Hair Assistant: Sabina
1st AD:
2nd Unit 1st AD:
Location Manager: Muhammed Khaled
DOP:
Unit B DOP:
Gaffer: Sharief
Gaffer:
Key grip: Rizwan
Best boy grip:
Focus Puller: Toyota
2nd AC: Krishna
VTO: Sai
Focus Puller: Antoine
2nd AC: Khaled
VTO: Shaheen
DIT:
Medic: Villarin Madrigal

CAST:
KOL:
KOL: Alia Kamal .abk
KOL: Khawlla
Hair Guard:

Are ‘creativity’ and ‘effectiveness’ mutually exclusive? At Liwa, the two happily complement each other to deliver cumul...
11/06/2025

Are ‘creativity’ and ‘effectiveness’ mutually exclusive?
At Liwa, the two happily complement each other to deliver cumulative value. Our agency-production house hybrid model can problem-solve for clients from strategy to creative to production, all at one place. Driving campaign outcomes in terms of brand love as well as budgets. Acknowledgment from the Effies: We’re one of ‘MENA’s most effective independent agencies’ – for some very good reasons.

We played backgammon but somehow ended up explaining crypto. Classic. 😏
07/05/2025

We played backgammon but somehow ended up explaining crypto. Classic. 😏

01/03/2025

A month of compassion, a season of reflection and a time for kindness. Wishing you all a Ramadan filled with blessings.

02/12/2024

53 years of unity, ambition, and endless possibilities. Here’s to the Spirit of the Union and a future as bright as the UAE’s dreams!

Being independent comes naturally to us at Liwa Content.Driven. We’ve been proudly autonomous for over three decades.Wha...
06/06/2024

Being independent comes naturally to us at Liwa Content.Driven. We’ve been proudly autonomous for over three decades.

What makes us prouder today is that this independent vision – to think and create boldly – has been recognized at the prestigious Effie Awards Index.

To be named one of MENA’s Most Effective Independent Agencies 2023, by as credible an authority as the Effie Awards Index, is testimony to our creative, strategic and production prowess.

But to be independent is not to work in isolation. It’s to have your voice yet be collaborative, to co-create your best work through winning partnerships. It’s to find synergies in excellence with partners and work towards creating a whole that’s greater than the sum of its parts. A shining example is our association with the Publicis Groupe, with whom we enjoy a long, cherished relationship that results in consistently award-winning work.

The Effie Awards Index identifies the most effective companies in marketing and advertising by analyzing finalist and winner data from Effie Award competitions around the world. Announced annually, it’s the definitive ranking of effectiveness – and we’re delighted to part of this elite club.

A huge Thank You to every associate of ours who helped to make this possible. From our talented in-house teams to amazing agency- and brand-partners.

Thanks to each of them, we continue to be bold, be independent, be Liwa Content.Driven.

Another awesome project, thanks to the Publicis Groupe, and everyone who helped us with crafting this vision.
06/03/2024

Another awesome project, thanks to the Publicis Groupe, and everyone who helped us with crafting this vision.

Once again, Liwa has proved its mettle with metal... 4 of them! Yes, four amazing wins for us at the effieAwards MENA 20...
24/11/2023

Once again, Liwa has proved its mettle with metal... 4 of them! Yes, four amazing wins for us at the effieAwards MENA 2023 – two Golds for HomeBox and a Silver and a Bronze for P&G – Always! Thank you to Publicis Groupe – Leo Burnett Middle East & Leo Burnett Middle East (Lebanon) for your faith in us! Indeed, when you partner with Liwa, you get work that's effie-ntly crafted!

10/07/2023

Why just push the envelope when you can push the whole wall? Here's a nifty Breaking the Fourth Wall ex*****on we did in social! Thank you Emirates NBD بنك الإمارات دبي الوطني for pushing us to disrupt and co-creating this with us!

🤩🤩🤩Shortlisted at the Cannes!
21/06/2023

🤩🤩🤩
Shortlisted at the Cannes!

10/05/2023

Ramadan recipes that go beyond Ramadan!
AlSafi's series of recipes was like a breath of fresh air in the festive season – traditional delicacies made contemporary, and given a youthful flavour with exciting names. Recipes for different times of day or night, with ingredients to match. Filmed with love, the videos have an organic feel which gives them an ‘un-social’ tonality, making them realistic and endearing at the same time. Bringing back the traditional joy of Ramadan, while being extendable beyond.

Address

4002 MAZAYA BUSINESS AV TOWER BB2, JLT
Dubai

Telephone

+971529118194

Website

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