GMASCO Public Relations is part of Gulf Marketing and Services Company (GMASCO) Marketing Communications, a fully integrated, multi-disciplinary communications agency created to support the diverse advertising, brand management, creative, PR, media buying and planning, digital, events and production, research, sponsorship and customer relationship management needs of more than 100 Al-Futtaim compa
nies. GMASCO PR team services a portfolio of retainer clients from across the automotive, retail, fashion, real estate, construction and technology sectors which includes Al-Futtaim Motors the exclusive UAE dealer for Toyota, Lexus and HINO vehicles as well as Al-Futtaim Honda, Fisker, Al-Futtaim Group Real Estate, Dubai Festival City, IKEA, Marks & Spencer, Al-Futtaim Engineering, Al-Futtaim Electronics, Toys “R” Us, Babies “R” Us and EMRILL. The team also provides ad hoc PR services to non-retained Al-Futtaim companies such as ACE, FAMCO, Al-Futtaim Watches & Jewellery and Trading Enterprises representing the Volvo, Chrysler, Jeep, Dodge and RAM brands. In conjunction with more than 130 colleagues from across the agency’s various disciplines, GMASCO PR complements the consumer engagement cycle through long-term strategic communications plans comprising media relations, executive visibility platforms, thought leadership, corporate social responsibility and social media strategies as well as tactical development, content creation for external and internal audiences and concept ideation for events and crowd sourcing initiatives. GMASCO is also responsible for Al-Futtaim group’s external corporate communications strategy and media relations requirements across its local and international operational footprint. The team also acts as the guardian of the group’s reputation. The GMASCO PR team is unique due to the hybrid nature and requirements of the agency’s stakeholders; as a wholly-owned company of Al-Futtaim, the team acts as an external communications consultant to the various Al-Futtaim brands it services while being mindful and responsible for the external corporate communications needs of Al-Futtaim as a privately owned family conglomerate. We take pride in our clients and our unique approach to communications, ensuring that every client of ours receives the detailed attention they deserve and strategic planning tailor-made to meet their needs. Our clients include:
Al-Futtaim Motors (Toyota, Lexus, Hino)
Trading Enterprises (Fisker, Lotus)
Honda
IKEA (UAE, Qatar, Egypt)
Ace
Guess
Al Futtam EET Division (Aftron, Toshiba, Panasonic, Alcatel)
Marks & Spencers
Plug-Ins Electronics
Dubai Festival City
Al Futtaim Watches (Raymond Weil, Seiko, Fossil, Westar, Kolber)
Toys-R-Us
Al-Futtaim Real Estate
Emrill
