28/09/2026
Ask five senior leaders what your company does. Would every answer match?
Our CEO Ian Hainey explains in Campaign Middle East why fast-growing organisations need to revisit their brand foundations, so the story they tell the market matches who they have become and where they are heading next. He also looks at how consistent messaging shapes what AI platforms say about a business.
Read the full article: https://campaignme.com/from-the-boardroom-to-hitting-growth-targets-and-enhancing-ai-search-fix-your-brand-foundation/
At IHC we help large and complex enterprises replace competing versions of themselves with one clear narrative that PR, sales, digital and leadership teams can all use.
📩 Would someone meeting your brand today recognise you? Let's talk.
Read the full article here: https://campaignme.com/from-the-boardroom-to-hitting-growth-targets-and-enhancing-ai-search-fix-your-brand-foundation/
IHC’s Ian Hainey explains why each fast-growing brand must ensure their story reflects who they are today and where they are heading next.