Sense8 MENA

22/12/2025

Huge thanks to our clients, partners, and the Sense8 team for being part of the journey this year. We can’t wait to see what 2026 brings! 💫🌟

08/09/2025

YouTube isn’t just shaping culture - it’s shaping carts. 🛒

YouTube isn't just for entertainment; it's a powerful force in the modern consumer's path to purchase. A recent study highlights how video has reshaped the shopping journey, which is no longer a simple, linear process.

Here’s why YouTube is so influential:

👉 Awareness & Consideration: Video is incredibly effective at getting consumers interested in a product (43%) and making them aware of brands (50%).
👉 Decision-Making: It plays a crucial role in helping shoppers choose a product (45%) and even prompting a specific purchase (34%).
👉 Trust & Relevance: Research found that YouTube is 1.7x more likely to positively influence brand consideration than social platforms, and consumers are more likely to find its content trustworthy and relevant.

This shift shows that marketers should view YouTube not just as a top-of-funnel tool, but as an essential part of the entire consumer journey. For those looking for advanced control and efficiency, advertisers can also manage their YouTube campaigns through Display & Video 360 (DV360), providing a unified platform for a full-funnel media strategy.

🔗 More info in the comments section

03/09/2025

AI is thinking smarter, CTV is streaming louder—and MENA is setting the stage.

The MENA region is at the forefront of digital innovation, with AI and Connected TV (CTV) leading the charge. A recent article highlights how the region is not just adopting but actively shaping the future of technology.

AI is evolving beyond simple tasks, with AI agents emerging to reason, plan, and act, revolutionizing sectors like e-commerce and influencer marketing. At the same time, the "streaming explosion" is in full swing, with platforms like YouTube on CTV becoming a central part of home entertainment for millions.

This convergence of trends is creating an incredible moment for MENA businesses to innovate and reach global audiences. It’s a clear signal that investing in a robust digital ecosystem is key to unlocking future growth.

🔗 More info in the comments section

21/08/2025

Automation turned travel restrictions into tailwinds - and the results speak for themselves! ✈️

Navigating the complexities of the modern travel industry requires agility and innovation. 📊 A case study highlights how one major airline leveraged digital transformation and automation to not only survive but thrive during a period of immense volatility.

By consolidating various data sources into a single platform, the company was able to gain a holistic view of its sales funnel. This led to a more agile marketing strategy, with automated bidding and dynamic ad creatives that could quickly adapt to changing travel restrictions and consumer demand.

The results? ✅ Significant savings in time and production costs, and a substantial increase in bookings and return-on-investment. This demonstrates the power of automation in creating a scalable and resilient marketing strategy, proving that investing in digital infrastructure can yield remarkable results, even in the most challenging of times.

🔗 More info in the comments section

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14/08/2025

Netflix inventory is available in Display & Video 360 through PMP deals, giving advertisers premium access to engaged, CTV-first audiences across top-tier content.

Whether you’re building a full-funnel CTV strategy or adding incremental reach, Netflix in DV360 makes premium streaming inventory easier to access and manage.

🔗 See the first comment for the link to learn more from Google.

P.S. Netflix inventory is currently available in select countries, with global expansion ongoing.

12/08/2025

Amazing growth story! 👉 The latest from Think with Google highlights how a leading audiobook platform used a strategic blend of Connected TV (CTV) and YouTube to achieve incredible results. By creating immersive, narrative-driven ads and leveraging Google's audience insights, they saw a 300% increase in trial users and a 60% drop in cost per acquired user. 🚀 This is a fantastic example of how a data-driven video strategy can deliver powerful growth.

As a Google Marketing Platform Sales Partner, we see this kind of success firsthand with our clients. The key is understanding your audience and crafting creative that resonates with them across the most engaging platforms.

Learn more about the full growth story here:

An 8X CTV growth on YouTube at lower costs? Find out how this Swedish audiobook platform succeeded

07/08/2025

Running audio ads on Spotify? Do it programmatically in DV360.

Spotify inventory has been available in Google’s Display & Video 360, giving advertisers a powerful way to deliver audio ads at scale — all within the same platform they use for display, video, and CTV.

✅ Access premium Spotify audiences
✅ Use DV360’s targeting & measurement tools
✅ Manage audio campaigns seamlessly
✅ Connect brands with listeners in a more personalized way

🔗 More info in the comments section

03/04/2025

Why and who should choose Programmatic Guaranteed? 💡

27/03/2025

Want premium ad placements without the risks? Explore PMPs now! ⭐

20/03/2025

Is your video campaign driving action—or just views? Make every view count! 🏆

13/03/2025

Not all ads are created equal. Discover DV360’s Formats! ⭐

07/03/2025

Are your campaigns working together—or competing for attention? 🧐