29/01/2026
The brief: launch the all-new Audi A5.
The truth we landed on: this car isn’t a purchase. It’s a payoff. For the year you just had. For the calls you took on holiday. For every time you said “I’ll sleep when it’s done”: we wanted to present you with the upgrade you deserve.
Proud of the Tonic International team for crushing this one. You didn’t just get the shot, you delivered. 🎬