Brand Lounge

Brand Lounge Brand Lounge; maximizing brand value. We are a strategy-led brand consultancy, uncovering your point of differentiation to maximize brand value.

Campaign Middle East's Branding Agency of the Year 2025 🏆 | We Build Brands That Matter | Global, independent & award-winning strategic brand consultancy | Dubai, Riyadh With a home and heart in Dubai and Riyadh, we are the region’s top-awarded brand consultancy specializing in differentiated brand positioning. Our practices in Brand Strategy and Creative Impact enable us to provide our clients with an expanded range of services to help them maximize brand value

From regional winner to global benchmark. ✹We’re proud to share that 7X has been awarded Best Visual Identity in the Pu...
25/05/2026

From regional winner to global benchmark. ✹

We’re proud to share that 7X has been awarded Best Visual Identity in the Public Sector at the Transform Diamond Awards 2026.

Following its success at the Transform Awards Middle East , 7X was selected to compete against the strongest regional winners from Europe, North America, Asia, ANZ, and the Middle East.

The result: Diamond. 💎

Recognized as one of the world’s leading examples of brand transformation, the award celebrates the reimagining of Emirates Post Group into 7X, a future-focused holding group built to power trade, transport, logistics and economic growth.

A huge congratulations to our partners at 7X and our bold team in bringing this transformation to life.

Explore the Full Case Study in our Link in Bio.

BrandDesign BrandLounge

What makes art so personal?At Art Dubai, Senior Strategy Consultant Fatima reflects on ‘In Shaa Allah 5air’ - a body of...
20/05/2026

What makes art so personal?

At Art Dubai, Senior Strategy Consultant Fatima reflects on ‘In Shaa Allah 5air’ - a body of work that captures the fragility of faith, uncertainty and continuation.

Through one piece in particular, her response looks at how art can become difficult to separate from the self; when someone else’s image starts to feel like projection.

A strange intimacy between the artist’s world and the viewer’s own.

Walking through Art Dubai 2026, this four-panel canvas by Syrian artist Randa Maddah (presented by completely shifted p...
20/05/2026

Walking through Art Dubai 2026, this four-panel canvas by Syrian artist Randa Maddah (presented by completely shifted perspectives.

The artwork relies on physical, everyday objects: trees, birds, and fences, yet the raw imagination and intense, riveting color palette blur the line between real borders and dreamlike landscapes.

For George Araman, Marketing & Growth Manager at Brand Lounge, her work raises a deeply timely question: In an age dominated by heavily filtered lenses and automated images, how do we use art to protect and value true human memory?

CreativeImpact

At this year’s Art Dubai, the Brand Lounge team took some time to reflect on the works, conversations, and experiences t...
19/05/2026

At this year’s Art Dubai, the Brand Lounge team took some time to reflect on the works, conversations, and experiences that stayed with us long after we walked out of the fair.

For Francisco Belo Dos Santos, Senior Design Consultant at Brand Lounge, one of those moments was discovering the work of Shakir Hassan Al Said and the Iraqi Modern Art Movement.

For him, the work challenged the idea of modernism as something purely Western, revealing instead a visual language rooted in memory, heritage, and continuity.

Dubai

At this year’s Art Dubai, the Brand Lounge team took some time to reflect on the works, conversations, and experiences t...
19/05/2026

At this year’s Art Dubai, the Brand Lounge team took some time to reflect on the works, conversations, and experiences that stayed with us long after we walked out of the fair.

For Mo Saad, Head of Design & Creative Impact at Brand Lounge, one of those moments was a theatrical performance titled ‘Lawrence’.

For him, the performance raised a timely question: Who gets to write history, and who do we choose to believe in the age of artificial intelligence?

DesignThinking

From date to object of taste. Our latest work for Amasée has been featured on , spotlighting the packaging system behind...
15/05/2026

From date to object of taste. Our latest work for Amasée has been featured on , spotlighting the packaging system behind the fine dates and confectionery brand shaped across strategy, naming, identity, packaging, and experience.

Rooted in the duality of taste and time, Amasée repositions the Medjool date beyond commodity and tradition - into a contemporary world of cultural relevance.

Read the feature and explore the full case study through the links in bio.

What makes something worth more than what it is?A new article by Senior Strategist Fatima Zara looks at how value become...
14/05/2026

What makes something worth more than what it is?

A new article by Senior Strategist Fatima Zara looks at how value becomes significance - and why the strongest brands build beyond product, price and surface-level storytelling.

Featuring strategic reflections from our work on Amasée, the piece builds how a product with deep cultural weight can be elevated into a luxury world of contemporary relevance.

Read the full article through the link in bio.

A strong name can often be the first act of brand positioning.For Amasée, the ambition was to move beyond the convention...
13/05/2026

A strong name can often be the first act of brand positioning.

For Amasée, the ambition was to move beyond the conventional naming codes often seen across the luxury dates and confectionery category within the Middle East and GCC markets.

Derived from the French word meaning “to harvest” or “to gather,” AmasĂ©e balances cultural nuance with strategic differentiation, helping frame the brand through a more contemporary lens of taste, ritual, and refinement.

Explore the Full Case Study in the link in our bio.

BrandLounge

12/05/2026

Introducing AmasĂ©e ✹, a fine dates and confectionery brand shaped through a more elevated lens of taste, ritual, and contemporary relevance.

This project began with a simple question: how do you reframe one of the region’s most familiar products into a brand world that feels more cultural, more desirable, and more distinct? 🌮

Explore the full case study via the link in our bio.

Branding Strategy

Address

Dubai Design District, Building 6, Office B-209
Dubai
282379

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Sunday 09:00 - 18:00

Telephone

+97144347152

Website

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