07/11/2025
In South Africa, every marketing rand has to work twice as hard.
Budgets are tightening, scrutiny is rising, and CMOs are being asked the same question: “Yes, but what did digital deliver?”
Clicks and likes don’t cut it anymore. The new KPI is conversion. The new currency is ROI.
The agencies that survive will be the ones that can make the numbers talk. Not just in a report, but in the boardroom.
Is digital ROI a boardroom discussion in your company yet?