Dropkick Copy

Dropkick Copy Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Dropkick Copy, Marketing Agency, 160 Robinson Road, #14-04 Singapore Business Federation Centre, Singapore.

09/11/2024

7 must-have emails in your SaaS onboarding flow

20/10/2024

A bunch of nerds (I'm a nerd) played tabletop RPGs at home.

Then they decided to stream it.

That stream snowballed into a full-blown media company.

They got their own TV show.

And the nerds – who just a few years ago were playing TTRPG home games – are the voice actors, with many celebrities making cameos.

The media company is called Critical Role - stream and podcast revenue, ads, merch, their own games, the whole shebang.

The show is The Legend of Vox Machina, now on its third season.

18/10/2024

ChatGPT & Claude made me a better writer. Now I know what cliches & jargon to NEVER USE AGAIN unless I want to SOUND LIKE A BOT.

I wrote a review of Chris Orzy's new course, Write Yourself Rich. And I'm giving away 5 exclusive bonuses you won't find...
14/10/2024

I wrote a review of Chris Orzy's new course, Write Yourself Rich. And I'm giving away 5 exclusive bonuses you won't find anywhere else.

I review Write Yourself Rich, Chris Orzechowski’s new course. Get 5 exclusive bonuses when you join using my aff link.

Inside my free list building course: 7 lessons from 7+ years of building my list and mailing it daily✅ The email subscri...
10/10/2024

Inside my free list building course: 7 lessons from 7+ years of building my list and mailing it daily

✅ The email subscriber “tier list” and why subscribers from recommendation engines like Substack, beehiiv & Creator Network are dogs***

✅ The Gigachad-status lead magnet for building an engaged email list

✅ How to keep the brokies off your list even if you charge them nothing to subscribe

✅ Why internet marketing legend Matt Bacak has paid me $5,761.53 to add premium subscribers my list

✅ …And much more! Like 7 bonus tips if you’re a good subscriber

Sign up here to get my free email list building course. 7 lessons from 7+ years of building my audience and emailing them daily.

My personal email list – the one I mail daily – is for customers only. You have to buy something from me to get on it. B...
10/10/2024

My personal email list – the one I mail daily – is for customers only. You have to buy something from me to get on it. But from time to time I open it up for special occasions. The special occassion also involves you buying something. So for the next week you can get on my list AND get a free list building course. I will be asking you to buy something at the end. Enjoy.

What is your first impression on seeing this advertisement?
07/10/2024

What is your first impression on seeing this advertisement?

I don't believe Daniel Throssell is a racist. We throw that word around too easily. I do think he's an entrepreneur who ...
05/10/2024

I don't believe Daniel Throssell is a racist. We throw that word around too easily.

I do think he's an entrepreneur who made a decision about who he wanted as customers, then did everything he could to repel the people he didn't want as customers. That's Repulsion Marketing 101.

Blocking people from the Global South from buying your products removes a ton of risk from your business. Unless you've sold your own offers you wouldn't get it.

If you sell products that are moderate-to-high priced, it's a no-brainer. They're not going to buy your stuff anyway. They can't afford it. Even if you sell a low-ticket product, half the time their cards don't work.

Once you decide who you want to sell to, a lot of decisions are made for you. That's why positioning is so important.

I did the same thing with Copyskills. I decided I'm going to sell to Global South copywriters. That decided the price. It decided the marketing angles I use. It decided the way I run my community (remote and async).

I have zero problems with Throssell taking his positioning seriously.

Side point: A cool feature in BerserkerMail, which we both use, is the ability to block entire countries from opting into your list.

2 ways to make paper in this world: Skill and arbitrage. People either make stuff or exploit inefficiencies to earn a li...
04/10/2024

2 ways to make paper in this world: Skill and arbitrage. People either make stuff or exploit inefficiencies to earn a living.

Skill money is straightforward. You can make stuff or do stuff and people will pay you to do it for them. Carpentry, auto repair, writing, coding: All skill money.

Arbitrage money is using inefficiencies to your advantage. Crypto, forex, stock trading, dropshipping: All arbitrage money.

Both valid ways to make number go up. Both have their pros and cons.

Skills tend to make less money but are consistent. And their value compounds. You make more the longer you do it. Skills can also become commodified.

Arbitrage can have bigger payoffs but tend to be zero-sum (someone else has to lose for you to win). Any edge is competed away and you're left looking for the next arbitrage opportunity.

I chose skill money – writing, specifically – and I've stuck to it. Even though I was tempted during crypto and NFT bull runs. Even though I wish I had an easier way to make money. I chose to rely on skill for 2 reasons.

One, is something we Muslims call “baraka” or blessing (granted by Allah). When something has baraka it is more effective and beneficial than something without. Food that has baraka is more nourishing and cures disease. Money that has baraka goes further when spent and has downstream effects on every aspect of life. Money pays for the food we eat, the clothes on our back, the house we live in. And it seems to me making something with my hands, creating something others will use and benefit from, has more baraka in it than seeking alpha by exploiting market asymmetries.

Two, I control myself and have some influence over my outcomes. I know if I invest in myself to increase and improve my skills and work hard, I will see a return on my investment. If I relied on arbitrage, I don't control markets or influence the events that affect them. How much I know means nothing. How hard I work means nothing. I'm just trying to get lucky.

My choice to rely on skill didn't produce an ROI overnight. I had some rough years. One year in particular was really bad. But because of my stubbornness, I now have 3 ways to make money with my skills. Copywriting services. Training copywriters. Writing books. (There are more but I'm keeping it simple.) And I know if I keep getting better, the returns will compound.

For example, I recently consolidated my buyer list. And it turns out I have +1,200 customers. Many of them have spent hundreds of dollars with me. This is just for my info products. I haven't included my client list. Some of those have paid me 6 figures. All because I discovered copywriting almost a decade ago.

27/09/2024

I've been using AI for a couple of years now but I just had my first holy s**t moment.

Needed to process unsorted customer data from a csv I downloaded. Had multiple purchases per customer, several products etc. I needed the usual contact info - name, email, address – order count, LTV, all the products they bought etc.

Wrote a python script to process the data by talking to Claude, ran it from the command line, and got my processed data in a csv. I DON'T KNOW HOW TO WRITE CODE. Entire process took a few minutes once I figured out how to talk to the AI about what I want.

Holy s**t.

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160 Robinson Road, #14-04 Singapore Business Federation Centre
Singapore
068914

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