01/11/2022
Why you NEED to run flash sale campaigns on Facebook ads?
The answer is quite simple: Generating tons of quick sales.
How to do that?
There are two components to getting a lot of people to take action:
✅Incentive
✅Urgency
You need to incentivize people to take action as they are going about their daily lives. You also need to make it urgent.
So if you incentivize action with a great offer, but they can access that offer today, tomorrow or in a month’s time, a lot of people will just put it off.
You can tie a flash sale into a specific event like Black Friday or the Black Friday/Cyber Monday combo.
You want to run this campaigns on a bigger budget than usual and in a short time 4-5 days.
With a flash sale, you’ll usually see much better results when you target warm audiences: people who bought previously, people on email and web visitors or social engagers.
If you don’t have large custom audiences yet, then you can start by targeting both warm and cold audiences. Make sure these are in separate ad sets within the same flash sale campaign.
As for the ad, your copy and headline must be strong enough to sell itself. Using words like “Biggest sale ever” or “Get our… offer up to 60% off for the next 3 days only!” will grab people's attention.
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