03/07/2025
Our latest campaign, “Birrë, Miq dhe Zemër,” was born from the heart of Albanian hospitality and the power of genuine friendship. With , we captured the essence of those authentic moments when friends come together, stories flow freely, and a shared beer turns ordinary gatherings into unforgettable memories.
For the Albanian beer, Elbar, we crafted a concept that celebrates friendship and how it relates to Albanian ethos of hospitality reminding everyone that the best stories begin with an open heart, a warm welcome, and a cold Elbar.
Every detail of this campaign came to life through creativity, passion, and teamwork.
So big kudos to our amazing team:
Agency: TWWA
Graphic Designers: Erald Radashku & Romina Uka
Senior GD: Majk Duro
Art Director: Krist Ballço
Creative Director: Gazmend Pinjolli
Digital Marketing Manager: Londi Ziko
Account Manager: Aglisa Mustafai
Account Director: Manjola Tregaj
Managing Director: Juela Isaj
Oz Production
Executive Producer: Jonis Isaj
Production Manager: Milka Zdrava
Director: Luka Sepcic
1st AD: Mjellma Istrefi
DoP: Ante Cvitanovic
Photography: Ergys Zhabjaku
Editing & Post: Gazment Skenderi
Colorist: Emre Karagoz
Beer Stylist: Dimitris Arapostathis
Production Assistants: Ardit Vila & Orgest Mahmutaj
Heineken / Elbar / Agna Group
A heartfelt thank you to our partners at Agna Group and Heineken for their trust, inspiration, and commitment to creativity. Your belief empowered us to bring to life a campaign that celebrates friendship the Albanian way. Cheers to many more shared successes!
Chiara Bonomo · Isabelle van Rongen · Laura Dzino · Mirela Halili · Alma Bici · Nomonde Donsa · Eva Haxhi
Here’s to friendship, creativity, and everyone who made this campaign truly special. 🍻
Birrë, Miq dhe Zemër