Superbrands has been created in order to inform other enterprises what role brands play in theirs respective enterprises. Since 1994 we have been successfully launching our programs that identify and give public recognition to the strongest brands in the nation. Our programs are very well accepted internationally and we are privileged to work with many of the finest brands in the world. Superbrands mandate focuses on promoting the discipline of branding and identifying and paying tribute to exceptional brands. At the time, it was not imagined that within only a few years the organization could have achieved such phenomenal success – or be the global authority that it is today. In each country that it operates, it aims to identify brands that perform above and beyond other brands within their respective markets. To facilitate this, each country has an independent and voluntary council, which is made up to notable experts in the branding and marketing communication industry as well as experts form local and international organizations. Brand that are rated highly by the council members are eligible for inclusion in a Superbrands project.
2015/2016 Edition is the first in a series of programs for Albania entitled Superbrands. Outcome of the program enjoys national and international recognition by senior executive in advertising, media, communications, research, brand, and product management.
