Germaniqa

Germaniqa GermaniQA is a distinguished PR and creative agency operating in Armenia since 2020, supported by a global team of experts.

Our goal is to deliver practical and effective communication tools that resonate.

22/08/2026

Օգոստոսի 19-ին Days of Photography-ին 11-րդ տարին անընդմեջ նշեց International Photography Day-ը։

Միջոցառման գլխավոր բաղադրիչներից էր «Երևանյան բակ» խորագիրը կրող Leica Workshop & Photography Competition-ը, որի ընթացքում մասնակիցները հնարավորություն ունեցան Leica Q3 և Leica M11 Monochrom տեսախցիկներով ստեղծելու իրենց մրցութային կադրը։

Մի երեկո՝ լի լուսանկարչությամբ, հանդիպումներով, ստեղծարարությամբ և նոր պատմություններով։ 📷

Գործընկերներ: Leica • GermaniQA • Common Ground • art mart

On August 19, Days of Photography celebrated International Photography Day for the 11th consecutive year.

One of the highlights of the event was the “Yerevan Courtyards” Leica Workshop & Photography Competition, where participants had the opportunity to create their competition frame using Leica Q3 and Leica M11 Monochrom cameras.

An evening filled with photography, connections, creativity, and new stories. 📷

Partners: Leica • GermaniQA • Common Ground • art mart

Video: Ä.T. GermaniQA | PR AGENCY

05/06/2026

We love festivals because they are never just events.

They are long roads, new places, creative challenges, teamwork, and stories waiting to be told.

This time, our journey led us to Meghri for the 5th International Crafts Festival. Culture, craftsmanship, thousands of guests, and countless moments behind the scenes.

What you see here is just 1% of the atmosphere. The other 99% is the magic of the team that makes it all happen.

🎥 Ani Avetisyan

04/06/2026

What does it take for a city to become the Cultural Capital of the CIS?

Perhaps thousands of guests, countless conversations, inspiring artists, and a place capable of bringing tradition and the future into one shared story.

For two unforgettable days, Meghri became exactly that place, welcoming more than 3,000 visitors to the 5th International Crafts Festival.

Feel the energy, the creativity, the emotions, and the atmosphere that turned this festival into one of the most vibrant cultural events of the year.

And if there was one space where people paused, explored, photographed, and became part of the art itself, it was the immersive installation and photo experience created by GermaniQA together with contemporary artist Sargis Nikoghosyan.

Because great festivals are not only visited. They are experienced.

01/06/2026

What happens when a carpet becomes a canvas, a festival becomes a gallery, and guests become witnesses to the birth of art?

For the 5th International Crafts Festival, GermaniQA created an immersive art installation inspired by Armenia and the spirit of Meghri.

The centerpiece was Insomnia, a work by contemporary artist Sargis Nikoghosyan, completed live in front of festival guests. Visitors had the unique chance to witness the final moments of the creative process and become part of the story behind the artwork.

This is more than an installation.
This is a story you can step into with the Art.

16/05/2026

Sarkis Nikoghosyan told us a little about his story during this interview and invites everyone to discover his new creation at Meghri's International Crafts Festival.

We are waiting for you at our Photo Zone on May 16th and 17th.

At the 5th International Crafts Festival (May 16–17, Meghri), GermaniQA will present a unique installation featuring the...
08/05/2026

At the 5th International Crafts Festival (May 16–17, Meghri), GermaniQA will present a unique installation featuring the works of contemporary artist Sargis Nikoghosyan.

Using manufactured carpets as his canvas, he transforms objects once meant to be discarded into meaningful works of art. Through his project “Not Thrown”, Sargis gives materials a second life, blending tradition with contemporary expression.

During the festival, the artist will also host a live performance, creating a new artwork in real time alongside the exhibition.
This interactive experience invites visitors into a space where Armenian heritage meets Eastern aesthetics.

Join us on May 16–17 in Meghri 💫

We are proud to be part of the 5th International Crafts Festival as a partner. ✨At this year’s festival, GermaniQA will ...
16/04/2026

We are proud to be part of the 5th International Crafts Festival as a partner. ✨

At this year’s festival, GermaniQA will present a unique creative presence through art installations, content creation, and a dedicated exhibition pavilion, all designed to enhance the cultural experience of the event.

In addition, we will introduce a signature photo zone, creating an engaging space where visitors can connect, interact, and capture memorable moments.

This collaboration reflects our commitment to blending creativity, culture, and experience into meaningful storytelling.

Exciting new experiences coming soon.
Join us on May 16–17 in Meghri 💫

28/03/2026

We at GermaniQA are proud to partner with Royal Sky in delivering a comprehensive marketing and brand development strategy.

Our collaboration extends beyond social media management and content production. We provide strategic marketing direction focused on measurable impact, while also leading the development of the brand platform, visual identity system, and event framework that define and structure the overall guest experience.

We value this partnership and look forward to further strengthening Royal Sky’s positioning through integrated communications and thoughtfully designed brand interactions.

Video:

In the HoReCa industry, success is built on more than just great service, it’s about perception, experience, and connect...
19/03/2026

In the HoReCa industry, success is built on more than just great service, it’s about perception, experience, and connection.
From visual storytelling to strong PR and consistent branding, every detail shapes how people choose, remember, and return.
Discover the key principles behind building strong HoReCa brands.

▪️Experience First
In HoReCa, marketing doesn’t sell products, it sells experience.
Atmosphere, service, emotion, everything is part of the brand story.

▪️Visual Content Matters
People choose with their eyes. High-quality visuals, reels, and real moments drive attention, engagement, and bookings.
If it’s not seen - it doesn’t exist.

▪️PR Builds Reputation
Strong PR creates desirability. Media features, influencer collaborations, and word-of-mouth turn places into must-visit destinations.

▪️Consistency Wins
Brand identity must be consistent: online, offline, in service, in communication.
From Instagram to in-person experience, everything should feel aligned.

▪️Loyalty Over One-Time Visits
Success in HoReCa is not just traffic, it’s returning guests.
Community, personalization, and emotional connection
turn visitors into regulars.

▪️Proven in Practice
At GermaniQA, we’ve successfully led the marketing for Royal Sky Restaurant, building a strong visual identity, content strategy, and digital presence. A project that reflects our approach to HoReCa: strategic, consistent, and experience-driven.

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