25/01/2021
9 SEO Best Practices That You Should Follow in 2021
According to HubSpot, 75% of searchers never go past the first page of search results — this is why it is so essential to rank on the first page of Google.
1. Align Your Content with Search Intent
Search intent (also called "user intent") is the purpose behind every search query. Understanding and satisfying search intent is Google's ultimate priority. Pages that rank on the first page of Google have all passed Google's litmus test on search intent.
2. Write a Compelling Title Tag and Meta Description
Your page title and meta description are two of the most important meta tags on your page. Let's cover title tags first.
3. Optimize Your Images
Images play a crucial role in improving the user experience of visitors on your site. Chances are you spend a lot of time selecting the right images to enhance your blog posts, product pages, and other important pages on your site.
4. Optimize Your Page Speed
If your site takes a long time to load, you are going to have a lot of frustrated users, and your rankings will drop.
There are several free tools that can help you check your page speed, including Google's very own PageSpeed Insights; you can learn how to improve your Google PageSpeed Insights score here on SEMrush.
5. Use Internal Linking
Internal links are important because they establish an information hierarchy for your website and also help Google get a deeper understanding of the content on your page. Internal links can significantly boost your rankings when used the right way.
6. Improve the User Experience on Your Website
Google keeps a close eye on how users behave with your content. As such, user experience is one of the key factors in improving your search rankings.
7. Include Keywords in Your URL
URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about.
8. Focus on Getting More Authoritative Backlinks
Despite several changes to Google's search algorithm and ranking system, Google still considers backlinks to be a key ranking signal. Google recognizes backlinks as votes of confidence.
9. Publish Long-Form Content
Here is the truth, long-form content ranks better on Google. This claim is backed by several studies, including the most recent SEMrush study on top-performing articles.
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