27/01/2023
π§ 4 TIPS
FOR MARKETING ANALYTICS
01
utilise the right metrics
> Reach & Engagement > Number of conversions > Conversion rate by channel > Cost per sale/acquisition > Return on investment
02
establish a monitoring schedule
Implement a monitoring tool > Set up notifications > Create the reports > Analyze, test, and optimize
03
storytelling with data
Find the story within the data > Consider your audience.
Determine what data matters > Analyze data and find insights > Identify the most effective data visualizations > Structure your story
Π4
mid-process evaluation
Constantly track your conversion rate & other key metrics to see how strong your content is.