Aurora Baréalisse Marketing

Aurora Baréalisse Marketing All marketing solutions in one place: branding • design • content creation • marketing strategy • smm The second office is operating in Tbilisi since 2015.

Aurora Borealis (Northern Lights) is a miraculous light display in the sky caused by conjunction of particular elements at right place and right time. At Aurora Baréalisse we believe that right talents gathered around aspiring ideas at right time and right place can reach perfection at work.
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We are a full service Marketing & Branding agency founded in 2012 in Yerevan. Our team has 10+ years of professional experience in Marketing field. We are one of the top marketing agencies in Armenia working for both local and regional markets. The agency has partner representatives in Moscow and Beirut. We have 70% recurrent customer base, that proves our strong commitment to high quality and sustainable partnerships. We strive to develop our clients’ brands, businesses and reputation by providing them with efficient and creative marketing and event solutions.

It’s always exciting to see our works shared by an international creative platforms.Thank you, DesignRush, for the featu...
15/08/2026

It’s always exciting to see our works shared by an international creative platforms.

Thank you, DesignRush, for the feature! ❤️

Discover HAMP's packaging by Aurora Barealisse, featuring a bold logotype, high-contrast colors, and quirky illustrations for a playful brand.

In 2015, to support the launch of 𝑪𝒐𝒄𝒂-𝑪𝒐𝒍𝒂 𝑴𝒊𝒏𝒊 in Armenia, we developed and distributed 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐜𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐤𝐢𝐭𝐬 𝐭𝐨 𝐰...
05/08/2026

In 2015, to support the launch of 𝑪𝒐𝒄𝒂-𝑪𝒐𝒍𝒂 𝑴𝒊𝒏𝒊 in Armenia, we developed and distributed 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐜𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐤𝐢𝐭𝐬 𝐭𝐨 𝐰𝐞𝐥𝐥-𝐤𝐧𝐨𝐰𝐧 𝐩𝐞𝐨𝐩𝐥𝐞.

At the time, influencer marketing had not yet emerged as a 𝐦𝐚𝐢𝐧𝐬𝐭𝐫𝐞𝐚𝐦 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞, and these collaborations were known as celebrity partnerships.

Built around 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚'𝐬 "𝐒𝐡𝐚𝐫𝐞 𝐇𝐚𝐩𝐩𝐢𝐧𝐞𝐬𝐬" 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐨𝐦𝐢𝐬𝐞, the campaign was inspired by the idea that 𝐡𝐚𝐩𝐩𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐟𝐨𝐮𝐧𝐝 𝐢𝐧 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐦𝐚𝐥𝐥 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐥𝐢𝐟𝐞. We selected 20 armenian celebrities who spread positivity through their work and created a campaign that simply said, "Thank you."

Each celebrity received a personalized Happiness Box featuring the newly launched Coca-Cola Mini alongside carefully selected gifts tailored to the recipient. The objective was to create an authentic 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 that encouraged genuine engagement and 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧.

Since digital content distribution was still in its early stages, the campaign focused on creating 𝐫𝐞𝐚𝐥-𝐥𝐢𝐟𝐞 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐧𝐚𝐭𝐮𝐫𝐚𝐥𝐥𝐲 𝐞𝐯𝐨𝐥𝐯𝐞𝐝 𝐢𝐧𝐭𝐨 𝐰𝐨𝐫𝐝-𝐨𝐟-𝐦𝐨𝐮𝐭𝐡 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬.

The 𝐇𝐚𝐩𝐩𝐢𝐧𝐞𝐬𝐬 𝐁𝐨𝐱 became an integral part of the product launch strategy, transforming product seeding into a memorable brand experience. It generated brand buzz, encouraged authentic recommendations, and created organic brand exposure through personal interactions helping strengthen Coca-Cola Mini's presence in the Armenian market.

Special recognition to our valued partner and team member, Louisa Hakobyan whose creative concept inspired and shaped this campaign from the very beginning ❤️

Happiness is about appreciating small details that are around us in...

𝐖𝐡𝐚𝐭 𝐭𝐮𝐫𝐧𝐬 𝐚 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐩𝐚𝐜𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞?For L’Oréal Paris we produced and executed a branded pop-up activation...
04/08/2026

𝐖𝐡𝐚𝐭 𝐭𝐮𝐫𝐧𝐬 𝐚 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐩𝐚𝐜𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞?

For L’Oréal Paris we produced and executed a branded pop-up activation dedicated to the Elseve product line.

The objective: create an engaging environment where visitors could discover the new range through live consultations and better understand the product’s benefits.

Our scope included:
• Pop-up production and fabrication
• Installation and on-site setup
• Branded environment ex*****on
• Staffing and activation management
• End-to-end operational coordination

Every element was designed to deliver a seamless experience while staying true to L’Oréal Paris’ brand standards.

Because successful activations are more than beautiful structures - they create meaningful conversations between brands and people.

The result:
• A premium retail experience
• Direct consumer engagement
• Product education through live demonstrations
• A fully executed activation delivered by our team in Tbilisi.

Proud to continue delivering experiential marketing projects for global brands across the region.

For Huys Foundation, a U.S.-based nonprofit organization, we became their communication partner - developing and managin...
24/07/2026

For Huys Foundation, a U.S.-based nonprofit organization, we became their communication partner - developing and managing a unified brand presence across every key touchpoint.

Our collaboration included:
• Communication strategy
• Creative direction
• Social media management
• Content creation & visual communication
• Annual Report design & development
• Performance reporting & insights

From strategic messaging to day-to-day content management, every element was designed to strengthen the foundation’s voice, increase engagement, and communicate impact with clarity.

We don’t just create content.

We build communication ecosystems that help organizations grow, earn trust, and create measurable impact.

17/07/2026

For the fourth expo in a row, we’ve designed and built the exhibition booth for our partner .am_official and not a single concept has been repeated.

For us, long-term partnerships are the strongest proof of the value we bring. When a client continues to trust us with every new exhibition, it reflects confidence in our creativity, ex*****on, and commitment to delivering work that never feels repetitive.

We believe every expo deserves its own identity. Every audience is different, every objective is unique, and every booth should tell a new story. That’s why we never repeat concepts - we create experiences tailored to each event while staying true to the brand.

Come visit the List.am booth at and experience it yourself.

📍 July 17–19

Entering a competitive market with 𝐚 𝐧𝐞𝐰 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐞𝐥𝐞𝐜𝐭𝐫𝐢𝐜 𝐯𝐞𝐡𝐢𝐜𝐥𝐞 takes more than design - it requires performance.For 𝐀...
14/07/2026

Entering a competitive market with 𝐚 𝐧𝐞𝐰 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐞𝐥𝐞𝐜𝐭𝐫𝐢𝐜 𝐯𝐞𝐡𝐢𝐜𝐥𝐞 takes more than design - it requires performance.

For 𝐀𝐕𝐀𝐓𝐑, the objective was clear: transform attention into measurable business outcomes.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬 in a short period:
• 400K+ profile views
• 175K+ reach
• 132 qualified leads
• 7 cars sold

Beyond visibility, this project focused on building credibility and converting interest into real demand. A structured approach - combining strategic positioning, consistent visual storytelling, and performance-driven digital ex*****on - made it possible.

𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐬 𝐞𝐚𝐬𝐲 𝐛𝐮𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐦𝐞𝐭𝐫𝐢𝐜.

12/07/2026

For more than two years, we’ve been responsible for shaping Finny’s marketing strategy.

From the very beginning, our strategy has been about much more than helping sell ice cream in supermarkets.

One of our key objectives has been to build a brand that people experience beyond the retail shelf-creating memorable touchpoints that strengthen awareness, increase visibility, and build an emotional connection with consumers.

As part of that strategy, we developed Finny’s mobile three-wheel ice cream station.

More than a serving point, it’s a branded experience that can travel to festivals, corporate events, private celebrations, and public activations - bringing the brand directly to people in an engaging and memorable way.

Every guest interaction becomes an opportunity to experience the product, personalize it with dips and toppings, share it on social media, and remember the brand long after the event ends.

Yesterday, we were excited to see this concept come to life for the first time at Triangulum Community annual music festival.

Marketing is no longer just about placing products where people shop. It’s about creating experiences that people choose to be part of.

For Evolution Armenia’s summer hiring campaign, our goal was to speak the language of a younger audience - not just prom...
01/07/2026

For Evolution Armenia’s summer hiring campaign, our goal was to speak the language of a younger audience - not just promote a job opening.

Instead of focusing only on salary, we built the communication around opportunities that matter most to today’s candidates: career growth, flexibility, confidence, community, and new experiences.

With the communication message “You can too this summer,” we transformed real employee benefits into relatable, aspirational moments that encouraged young people to picture themselves at Evolution.

The campaign was rolled out across outdoor advertising, digital platforms, and social media, creating a consistent employer brand presence throughout the summer recruitment period.

The campaign was executed across outdoor advertising, digital platforms, and social media, delivering one consistent message wherever the audience interacted with the brand.

Results:
✨ Increased employer brand visibility during the summer recruitment period.
✨ Strengthened Evolution Armenia’s positioning as an attractive employer for young talent.
✨ Successfully supported recruitment efforts through a social-first, youth-focused communication campaign that generated strong awareness and engagement.

Situational marketing allows brands to stay relevant by connecting their message to what people are already paying atten...
25/06/2026

Situational marketing allows brands to stay relevant by connecting their message to what people are already paying attention to.

For our client Fine Cars of Armenia, we created a video designed to capture attention and transformed a timely moment into engaging content that naturally aligns with our partner’s brand and audience.

At the right moment, relevant content can create stronger engagement, increase visibility, and make a brand more memorable 🚀

11/06/2026

Before there was a bottle, there was a story. A story of craftsmanship and generations of knowledge.

For Gildia, we transformed that story into a complete visual identity, creating a brand world where every color, illustration, texture, and detail reflects the journey from nature to bottle.

Address

40 Gyulbenkyan Street
Yerevan
0033

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

Telephone

+37411287672

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