Room23

Room23 Independent Full-Service Ad Agency

Many women avoid getting into the water when they’re menstruating.Not because there are no solutions, but due to discomf...
26/02/2026

Many women avoid getting into the water when they’re menstruating.

Not because there are no solutions, but due to discomfort, beliefs, and lingering social taboos that still carry weight today.
That’s why, together with , we created .

We transformed a swimming pool, making it appear red to spark impact, discomfort, and controversy. Because what’s truly scandalous is that these taboos still exist.

The conversation was amplified on social media alongside influencers, brand users, and with the medical and educational support of gynecologist Lorena Pacienza.

Thanks to the Kotex Argentina team for their trust and courage in daring to say what had been avoided for years. Because living summer freely also means talking about menstruation openly and without hesitation.

Many women avoid getting into the water when they’re menstruating.Not because there are no solutions, but due to discomf...
26/02/2026

Many women avoid getting into the water when they’re menstruating.

Not because there are no solutions, but due to discomfort, beliefs, and lingering social taboos that still carry weight today.
That’s why, together with , we created .

We transformed a swimming pool, making it appear red to spark impact, discomfort, and controversy. Because what’s truly scandalous is that these taboos still exist.

The conversation was amplified on social media alongside influencers, brand users, and with the medical and educational support of gynecologist Lorena Pacienza.

Thanks to the Kotex Argentina team for their trust and courage in daring to say what had been avoided for years. Because living summer freely also means talking about menstruation openly and without hesitation.

Many women avoid getting into the water when they’re menstruating.Not because there are no solutions, but due to discomf...
26/02/2026

Many women avoid getting into the water when they’re menstruating.

Not because there are no solutions, but due to discomfort, beliefs, and lingering social taboos that still carry weight today.
That’s why, together with , we created .

We transformed a swimming pool, making it appear red to spark impact, discomfort, and controversy. Because what’s truly scandalous is that these taboos still exist.

The conversation was amplified on social media alongside influencers, brand users, and with the medical and educational support of gynecologist Lorena Pacienza.

Thanks to the Kotex Argentina team for their trust and courage in daring to say what had been avoided for years. Because living summer freely also means talking about menstruation openly and without hesitation.

Many women avoid getting into the water when they’re menstruating.Not because there are no solutions, but due to discomf...
26/02/2026

Many women avoid getting into the water when they’re menstruating.

Not because there are no solutions, but due to discomfort, beliefs, and lingering social taboos that still carry weight today.
That’s why, together with , we created .

We transformed a swimming pool, making it appear red to spark impact, discomfort, and controversy. Because what’s truly scandalous is that these taboos still exist.

The conversation was amplified on social media alongside influencers, brand users, and with the medical and educational support of gynecologist Lorena Pacienza.

Thanks to the Kotex Argentina team for their trust and courage in daring to say what had been avoided for years. Because living summer freely also means talking about menstruation openly and without hesitation.

We worked closely with the Trade Team to introduce Evian Sparkling to its key clients.To achieve this, we organized an e...
11/02/2026

We worked closely with the Trade Team to introduce Evian Sparkling to its key clients.

To achieve this, we organized an exclusive event in Barcelona at Enigma, the restaurant of Albert Adrià.

Together with him, we created a special menu paired with Evian Sparkling, highlighting its freshness and sophistication in a unique brand experience.

11/02/2026

We worked closely with the Trade Team to introduce Evian Sparkling to its key clients.

To achieve this, we organized an exclusive event in Barcelona at Enigma, the restaurant of Albert Adrià.

Together with him, we created a special menu paired with Evian Sparkling, highlighting its freshness and sophistication in a unique brand experience.

Dirección

Gallo 1483
Buenos Aires
1176

Horario de Apertura

Lunes 09:00 - 18:00
Martes 09:00 - 18:00
Miércoles 09:00 - 18:00
Jueves 09:00 - 18:00
Viernes 09:00 - 18:00

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+541150329876

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