Bruch—Idee&Form

Bruch—Idee&Form Bruch konzentriert sich auf Branding, Editorial, Packaging und Web-Design. Eine gute Idee ist der Ausgangspunkt für eine starke visuelle Form.

Bruch—Idee&Form ist ein von Kurt Glänzer und Josef Heigl gegründetes Designstudio in Graz. Wir mögen unser Handwerk und unsere Kunden, Authentizität und Haltung sowie den Willen und den Mut, neue Wege abseits ausgetretener Pfade zu gehen. Ziel ist eine klare, verständliche und eigenständige Sprache, die mit den branchenüblichen Gestaltungscodes bricht, um eine Marke zu differenzieren und sichtbarer zu machen.

GOLD at this years  Awards 25 in Barcelona! 🤩🤩 We are so delighted to share that our work for the .hotel won in the cate...
24/11/2025

GOLD at this years Awards 25 in Barcelona! 🤩🤩 We are so delighted to share that our work for the .hotel won in the category Design & Corporate Brand Identity. We are honored and humbled by the exceptional response to our work. Thank you! 🥳

Congrats to the whole team:
(Illustration)at (Text)
(Print)
(Photography)
(Video)
(Animation)
(Photos Portfolio)
(Web)

         

The wine year and life at  carries the spirit of the circus. There are daring tightrope walks, full of breakneck risks, ...
12/09/2025

The wine year and life at carries the spirit of the circus. There are daring tightrope walks, full of breakneck risks, balanced by moments of pure lightness. Each depends on the other. Winemaking is its own high-wire act, rewarded in the end by the applause of those who drink it.

Wine label 24 together with:
Illustration: .blumoo
Text: .at

Damn, we completely forgot to post this—our minds were already in summer mode back then 😉We’re still so proud to be on t...
09/09/2025

Damn, we completely forgot to post this—our minds were already in summer mode back then 😉

We’re still so proud to be on the shortlist for this year’s D&AD Award for the typeface we designed for .

Yeah! 🤩🥳

The perforated edges of a postage stamp inspired the custom typeface for Post Post Hotel – a modern, postal take on the ...
31/07/2025

The perforated edges of a postage stamp inspired the custom typeface for Post Post Hotel – a modern, postal take on the classic slab serif.

Client .hotel

Together with:
Illustration:
Text:
Portfolio photography:

         

We believe that winter in Austria is just as magical as summer – that’s why we’ve given our hotel logo a seasonal twist ...
30/07/2025

We believe that winter in Austria is just as magical as summer – that’s why we’ve given our hotel logo a seasonal twist to reflect the charm of both.

Warm greetings from Bad Hofgastein!

Client .hotel

Together with:
Illustration:
Text: .at
Letterpress:
Portfolio photography:

         

Attention to finishing on high-quality paper is always important to us, and in this project, we especially enjoyed using...
25/07/2025

Attention to finishing on high-quality paper is always important to us, and in this project, we especially enjoyed using a variety of stamps as a creative link to postal services.

Client .hotel

Together with:
Illustration:
Text: .at
Letterpress:
Portfolio photography:

         

Dining and Drinking since 1421At the Postler, stories and laughter have been shared since the Renaissance — along with g...
23/07/2025

Dining and Drinking since 1421

At the Postler, stories and laughter have been shared since the Renaissance — along with good food and plenty to drink. Some things never change.

Client: .hotel

Together with:
Illustration:
Text: .at
Letterpress:
Portfolio photography:

         

Grab your room key and experience the joy of the Alps.Client: .hotel Location: .officialTogether with:Illustration:  Tex...
22/07/2025

Grab your room key and experience the joy of the Alps.

Client: .hotel
Location: .official

Together with:
Illustration:
Text: .at
Letterpress:
Portfolio photography:

         

Hopp, hopp, up, up. Welcome to Alpine Joy. With the younger generation taking over, the former Post Hotel was ready for ...
21/07/2025

Hopp, hopp, up, up. Welcome to Alpine Joy. With the younger generation taking over, the former Post Hotel was ready for a contemporary makeover. We were happy to be part of the transformation and are excited to share our work for the .hotel in .official

Delivering alpine pleasure — since 1421.

Together with:
Illustration:
Letterpress:
Portfolio photography:

         

Very honored to receive a Silver trophy from for our new .hotel branding in .official.  🥳🤩🙏Big thanks to our client and ...
27/05/2025

Very honored to receive a Silver trophy from
for our new .hotel branding in .official. 🥳🤩🙏

Big thanks to our client and our collaborators, especially:
(Illustration)at (Text)
(Letterpress)

VERY VERY NICE! We are thrilled to announce that our work for  was also awarded by the renowned  in New York.Type Design...
19/05/2025

VERY VERY NICE! We are thrilled to announce that our work for was also awarded by the renowned in New York.

Type Design BR-Hirsch: Studio Bruch

Together with:
Illustration Deer Woman:
Photography Interior:
Interior Design: .eliste
Text: Regina Pichler
Portfolio photography:
Production Sweater & Bag:
Letterpress:

         

Lights on: Haider is an important supplier in the energy wholesale sector and helps to make sure, that the power flows.W...
02/05/2025

Lights on: Haider is an important supplier in the energy wholesale sector and helps to make sure, that the power flows.

With the take over of a new generation, the company needed a fresh re-brand.

Client: Haider GmbH
Portfolio Photography:

         

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Grazbachgasse 12
Graz
8010

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