10/09/2026
As an Art Director, I keep a close eye on trends every season – fashion, design, colour, all of it – because they always end up telling me something about where branding is heading too 🎨
For Autumn Winter 2026, I’m seeing five palettes showing up everywhere:
💜 Royal & Deep Purples: regal violets and rich plum bringing luxury and depth
🤎 Luxurious Earth Tones: chocolate brown, terracotta, caramel & toffee for warmth and tactility
🌊 Smokey Teal: deep, calming oceanic teal instead of bright turquoise – instantly feels more elevated
🍋 Butter Yellows: lemon sorbet meets golden mustard for an optimistic, approachable accent
🌸 Muted Clay & Soft Pinks: dusty terracotta + grown-up mauve bringing more warmth into brand identities
My personal favorite? Brown + light pink = grounded, but still fresh 🤍
What I keep noticing: the brands that use these trends intentionally and strategically don’t just look more modern – they get noticed, remembered, and chosen more often.
That’s exactly what I work on with my clients at marketing deluxe – we don’t just look at what’s trending, we figure out what actually fits your brand and makes sure you stay top of mind.
Which palette would you choose for your branding? Let me know in the comments 👇