26/03/2023
The Lipstick Effect refers to the idea that during times of economic hardship, people tend to buy small luxury items like lipstick as a way of coping and improving their mood. 💄
These little luxuries give them an emotional lift 😍 while forgoing expenditures on higher-priced luxury goods.
What´s in it for you?
Don´t be afraid to set money aside for marketing purposes. As long as you are selling quality products, your customers will stay loyal. This leaves you with the opportunity to target new markets and let even more people know about your awesome products.
Need a small uplift of your social media marketing efforts? Contact me in DM for a free "online coffee" call. ☕
